Following J.I.'s death in 1971, his son Bob, who had been president since 1951, took over the leadership of the company. Under Bob's guidance, Rodale grew into the strong, positive force it is today, spreading the message "You can do it" across the pages of numerous books and magazines, all reflecting the philosophy that people really can take charge of their own lives. During his tenure, Rodale consistently published highly acclaimed books on gardening, health, home improvement, and fitness. On September 20, 1990, Bob Rodale was killed in a traffic accident in Russia. He was there to develop plans for a long-term joint venture agreement. The first project completed was Novii Fermer, a Russian magazine devoted to sustainable agriculture. Upon Bob's death, his wife Ardath became Chief Executive Officer/Chairman of the Board. In 2000, Steve Murphy joined the company as President and Chief Operating Officer, and was named President and CEO in 2002. Maria Rodale, the daughter of Bob and Ardath Rodale, was elected Chairman of the Board in 2007, and Ardath Rodale currently serves as the company's Chief Inspiration Officer. Rodale has evolved into a highly creative content company known not only for its strong brands and emphasis on inspired editorial and innovative marketing, but also for its ability to connect with customers through multiple media formats. Today Rodale publishes some of the best-known magazines in health and wellness, including Men's Health, Prevention, Runner's World, Women's Health, Best Life, Bicycling, Mountain Bike, Organic Gardening and Running Times. Rodale has extended these brands into various media formats, including books, videos, and the Internet. The largest independent book publisher in the U.S., Rodale has published numerous best-selling books, including The South Beach Diet, which has become its own brand, and Al Gore's An Inconvenient Truth, which has topped theNew York Times bestseller list. The company is also a leader in direct-response marketing and has more than 26 million active customers in its database. Rodale's online subscription service business includes a variety of successful interactive media products, such as BiggestLoserClub.com in partnership with the hit NBC television show and Reveille Productions. A family-owned company, Rodale actively practices what it preaches. Rodale was one of the first large U.S. companies to establish a no-smoking policy. Neither hard liquor nor tobacco advertising is accepted in the pages of any Rodale magazine. The company's more than 1,000 employees are treated to healthy, nutritious fare at the company's cafeterias and are encouraged to use the well-equipped employee fitness center. Today, millions of people have discovered the ideas and practices that Rodale has been passionate about for more than six decades. But that doesn't mean our work is done. With a mission to inspire and enable people to improve their lives and the world around them we are more committed than ever to sharing our vision with all who will listen.