1930 J.I. Rodale moves his electrical business from New York City to Emmaus, Pa.; establishes publishing business. 1932 J.I. Rodale publishes his first magazine, Clown. 1937 J.I. Rodale publishes his first book, Common Sense Etiquette Dictionary, by Hayden Norwood. 1940 J.I. Rodale buys 60-acre farm in Emmaus, Pa.; becomes acquainted with and excited about Sir Albert Howard's ideas on natural farming. 1942 Organic Farming and Gardening begins publication. 1950 Prevention begins publication. 1951 Bob Rodale is named President of Rodale Press Inc. 1971 J.I. Rodale appears on the cover of The New York Times magazine. J.I. Rodale dies. Bob Rodale becomes Chairman of Rodale Press Inc. 1978 Rodale acquires Bicycling, which began as American Cycling newsletter in 1964. 1983 Rodale Press Inc. becomes one of the first large U.S. companies to establish a no-smoking policy. 1984 The Prevention Index, an annual "report card" on America's health and fitness efforts, is launched. 1985 Rodale acquires Runner's World, which began publication in 1966. 1986 The Runner is acquired and merged with Runner's World. 1987 Rodale acquires Mountain Bike, which began publication in 1985. 1990 Bob Rodale dies in a traffic accident in Moscow. Ardath Rodale is named Chairman and CEO of Rodale Press Inc. The Doctor's Book of Home Remedies sells 1 million copies in its first year of publication.