Coromega and Women’s Health Magazine Partner on New Omega-3 Supplements

Premier Supplement Maker and Leading Women’s Wellness and Lifestyle Magazine Launch Emulsified Fish Oil Supplement Squeezes

Women's Health Coromega

Solana Beach, Calif. (January 11, 2016) — Coromega®, maker of a unique line of great-tasting supplements, today announced two exciting Women’s Health Omega-3 Fish Oil Squeeze Shots in partnership with Rodale Inc.’s Women’s Health, the leading women’s wellness and lifestyle brand. Women’s Health Omega-3 Fish Oil + D Tropical Orange Squeeze Shots and Women’s Health Omega-3 Fish Oil Orange Chocolate Squeeze Shots prominently display the Women’s Health logo on the pack, marking the first time the media powerhouse has partnered with a fish oil company. Each delicious squeeze provides a daily dose of omega-3s in an easy-to-use, single-serve pouch. Women’s Health Omega-3 Fish Oil Squeeze Shots are available now at finer vitamin, natural, and select drug and grocery stores nationwide, including The Vitamin Shoppe, Vitamin World, Wegmans, iHerb, Amazon, Vitacost, Meijer, and Whole Foods, and at Coromega.com.

“We feel honored to partner with Rodale and Women’s Health to introduce these new innovations to women across the country,” said Andrew Aussie, executive vice president and COO of Coromega. “Omega-3s are extremely important for a variety of women’s health issues — from cardiovascular support to mental health — yet many women in the U.S. are deficient in omega-3s. Women’s Health recognizes the great opportunity we have to make a positive impact on the health of millions of women across the nation, and we feel fortunate to be entrusted as their partner to deliver the benefits of omega-3s to the masses in a delicious way people will actually look forward to!”

Women’s Health Omega-3 Fish Oil Squeeze Shots are emulsified for 300% better absorption and provide a daily dose of omega-3s to support brain health, eye health, heart health, and muscle recovery.* Unlike the majority of fish oil supplements, which oxidize easily, leading to an unpleasant fishy odor and taste, Coromega prevents oxidation through its unique manufacturing process, using nitrogen to create a barrier between the oil and atmosphere and prevent oxygen contact. Both flavors are available in the company’s most popular 90-count box/90-day supply at an MSRP of $35.00, as well as a 30-count stand-up bag and a 120-count super value stand-up bag. Product details include:

  • Women’s Health Omega-3 Fish Oil + D Tropical Orange Squeeze Shots: A delicious, tropical, orange-flavored squeeze with 650 mg of omega-3, including 230 mg of DHA and 350 mg of EPA, plus 1,000 IU of vitamin D to support calcium absorption and bone health
  • Women’s Health Omega-3 Fish Oil Orange Chocolate Squeeze Shots: Features a delicious orange chocolate flavor; each convenient single-serve pouch contains 650 mg of fish oil, including 350 mg of EPA and 230 mg of DHA

Women’s Health is an indispensable resource for our 32 million consumers around the world who crave the motivation and inspiration to make instant, positive changes in their lives,” said Kevin LaBonge, Executive Director of Business Development & Global Licensing at Rodale Inc. “We’re thrilled to be working with Coromega, a best-in-class partner in the space, to offer our readers a new way to connect with the Women’s Health brand.”

Women’s Health Omega-3 Fish Oil Squeeze Shots include Women’s Health team commentary on the pack. The launch is also supported by an integrated campaign through Rodale’s online and print properties, social media initiatives, media placement, and more to support trial and consumer awareness.

Coromega-branded products are available nationwide at Vitamin Shoppe, Vitamin World, GNC, and Whole Foods as well as health food and vitamin retailers, grocery stores, and numerous online retailers. For more information about Coromega, visit coromega.com, “like” us on Facebook, or follow us on Twitter.

About Coromega

Originally formulated by a Norwegian scientist searching for a way to encourage his granddaughter to take her daily dose of fish oil, Coromega was developed after more than 10 years of experimentation and trial and error. The delicious and innovative emulsion technology gained a United States patent in the early 1990s, and in 1999 Coromega was launched. Today the company manufactures and distributes a number of supplements, including Coromega Max, Be Bright vegetarian omega-3 blend, Coromega Omega-3 Squeeze, Coromega Kids Omega-3 Squeeze, Coromega Omega-3 Fruit Gummies for kids and adults, and Coromega-3 Big Squeeze. Learn more about Coromega products at coromega.com and on Facebook, Twitter, Instagram, and Pinterest.

About Women’s Health

Women’s Health propels 32 million global consumers into action, providing the motivation and inspiration for them to make instant, positive changes in their lives. Launched in October 2005 and published 10 times a year by Rodale Inc., Women’s Health has quickly grown into a multimedia brand that includes branded books, mobile applications, and renowned events. The magazine has received numerous industry accolades, including winning the 2011 ASME National Magazine Award in the category of General Excellence in Fashion, Service, and Lifestyle; being nominated for the ASME for General Excellence again in 2013 and 2014; being included on Adweek’s annual Hot List five times; and being named Advertising Age’s 2009 Magazine of the Year as well as listed among their 2013 A‑List and 2016 Magazine of the Year winners. With 28 editions in 53 countries, the magazine continues to be the fastest-growing women’s magazine in the world.

Get more information at womenshealthmag.com and get instant updates via Twitter (@WomensHealthMag), Facebook (Women’s Health Magazine), and Instagram (@WomensHealthMag).

*These statements have not been evaluated by the food and drug administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Media Inquiries

Rachel Kay Public Relations, Katie Sheriff Katie@rkpr.net 858-775-1054
Senior Manager, Communications, Women's Health Lauren Doyle Lauren.Doyle@Rodale.com 212-808-1412
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