Matt Bean was named Vice President & Editor-in-Chief of Men’s Health, the best-selling men’s fitness and lifestyle magazine brand, in September 2016. In this role, Bean oversees multiple editorial platforms including print, digital, social, television, and branded books, reaching an all-time-high monthly audience of more than 35 million.
Bean returned to Rodale from Time Inc. where he served as SVP, Editorial Innovation, overseeing the company’s launch strategy for new digital brands including The Drive and Extra Crispy. He is also credited with building The Foundry, the company’s new creative lab and content studio. Previously, he was Editor-in-Chief of Entertainment Weekly, overseeing all aspects of the brand including newsstand sales, new product development, and event strategy. He also served as Managing Editor of Sports Illustrated Digital, where he significantly grew the site’s unique visitors and launched a series of new products.
While previously at Rodale (2004–2012), Bean held several key digital and editorial positions: VP, Digital Product Development, where he was responsible for Rodale’s digital and social strategy as well as partnerships across the company’s portfolio of brands; Brand Editor of Men’s Health and Women’s Health, developing more than 30 branded mobile apps, including the 2010 National Magazine Award winner for best interactive tool; and Men’s Health Articles Editor, overseeing the front-of-book section and editing feature packages, essays, special sections, and celebrity and athlete coverage for the brand.
A former host of Spike TV’s The Playbook, a national weekly television show that targets millennial males, Bean regularly appears as a guest expert on a variety of national television programs, including Good Morning America, TODAY, Charlie Rose, and others.
Bean is a graduate of University of Chicago and has an MS in Journalism from Columbia University.