misleading food-labeling terms

5 Ways Food Labels Try to Fool You

Don’t spend extra money buying into marketing hype and misinformation.


Learn to separate the reliable, independently verified labels from marketing hype.

RODALE NEWS, EMMAUS, PA—Savvy food marketers boost sales by tapping into our concerns over food safety and health, labeling their products with terms that create a false impression or, at worst, are illegal. Even something as straightforward as sugar can be hidden by a sea of synonyms.

Here are five of the most common misleading food-labeling terms, and how you can outsmart the marketers:

1. “No added growth hormones.”
2. “Natural”
3. “Grass-fed”
4. “Antibiotic free”
5. Nutrition info

"Organic"

Is yet another term you should add to the list. It is a meaningless marketing term. By using it, means they, food producers and distributors, can raise the price and you get no additional nutritional value.

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