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overeating and food marketers

Wake-Up Call: The Food Industry Is Making You Fat

You may not be able to cut all the bad stuff out of your diet, but recognizing how tempting food components are marketed makes them easier to avoid.

By Emily Main

Topics: food marketing, overeating, salt



05-06-09 RODALE NEWS, EMMAUS, PA—We live in a world of salted caramel hot chocolates, cheesy bacon cheeseburgers, and artichoke and spinach dip containing very little artichoke or spinach. These and other irresistible modern-day fare have three things in common: sugar, fat, and salt. David Kessler, MD, former commissioner of the U.S. Food and Drug Administration, says in his new book, The End of Overeating (Rodale 2009), that food companies prey on our biological addictions to those three food components in the same way tobacco companies have exploited the addictive properties of nicotine.

THE DETAILS: Food companies, Dr. Kessler says, have become very adept at playing on our brains’ pleasure sensors, and tricking our taste buds into craving food with unhealthy levels of calories and salt. They use tactics like deep-frying food, which drives down the water content that makes us feel satisfied and drives up the fat content that our brains are hard-wired to love. They chop ingredients into small bites that are easy to swallow, and therefore cause us to eat more and eat it faster—and spend money to buy more. “Increasingly, food has become multilayered and multisensory,” Dr. Kessler says. “The food industry has put fat, sugar, and salt in every corner and made it very entertaining.” He calls the altered foods “hyperpalatable,” and says they lead us down a dangerous road to “hypereating” and obesity.



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