Rodale Books Acquires WE RISE by Young Climate Activist Xiuhtezcatl Martinez

NEW YORK, NY (February 23, 2017) — Rodale Books is thrilled to announce the acquisition of WE RISE: The Earth Guardians Guide to Building a Movement that Restores the Planet, by 16-year-old indigenous climate activist Xiuhtezcatl Martinez. VP Editorial Director Jennifer Levesque acquired world rights for publication September 2017.

Martinez has been a powerful voice on the front line of a global, youth-led environmental movement. At the early age of 6, Martinez began speaking around the world from the Rio+20 United Nations Summit in Rio de Janeiro, to addressing the General Assembly at the United Nations in New York (viewed more than 1 million times on YouTube). He is the Youth Director of Earth Guardians, an organization of young activists, artists, and musicians from across the globe, stepping up as leaders and working together to create positive change in their communities to address climate change and other important issues that will define the future. He is also plaintiff in a lawsuit against the Trump administration for its failure to protect the atmosphere and the future of the environment.

“I was so thoroughly impressed by Martinez’s presence and gravitas the first time I saw him interviewed, I just knew we had to work together to amplify his message. Now, more than ever, we are in need of fresh, dynamic voices and respected leaders to help galvanize and guide us toward ensuring a safe and healthy future for ourselves and the planet. Martinez’s book will provide readers of all ages with a roadmap for creating positive change at a time when we need it most,” said VP and Publisher Gail Gonzales.

WE RISE will combine Martinez’s personal story (the importance of his ancestral heritage, how he developed purpose at a young age, etc.) with a handbook for creating real and radical change. The books will offer an accessible guide to approaching the many facets of responsible advocacy, including how to work toward nonviolent and solution-oriented change, building a story of “now,” using art, understanding policy, and self-care. This book will also present sidebars that feature conversations between Martinez and well-known activists, speaking to the diversity of their experiences, methods, and the many causes to be passionate about.

“I am thrilled to be working with Rodale to get my message out into the world on an even bigger scale. Their legacy as pioneers of the organic movement, publishers of such game-changing books as [former Vice President] Al Gore’s An Inconvenient Truth, and their commitment to making the world a better place was of the utmost importance to me,” said Martinez.

ABOUT XIUHTEZCATL MARTINEZ

Xiuhtezcatl (pronounced ‘Shoe-Tez-Caht’) Martinez is a 16-year-old indigenous climate activist, hip-hop artist, and a powerful voice on the front lines of a global, youth-led environmental movement. At the early age of 6, Martinez began speaking around the world from the Rio+20 United Nations Summit in Rio de Janeiro, to addressing the General Assembly at the United Nations in New York. He is the Youth Director of Earth Guardians, an organization of young activists, artists and musicians from across the globe stepping up as leaders and working together to create positive change in their communities to address climate change and other important issues that will define our future.

He is a plaintiff in a lawsuit against the Trump administration for its failure to protect the atmosphere and the future of the environment. He has worked locally to get pesticides out of parks, coal ash contained, and moratoriums on fracking in his state.

He has traveled across the nation and to many parts of the world, educating his generation about the state of the planet it is inheriting and inspiring young people to protect the Earth. His movement has grown globally as youth lead Earth Guardian crews, working to combat climate change. His work has been featured on PBS, Showtime, CNN, MSNBC, HBO, Upworthy, and in National Geographic, Rolling Stone, The Guardian, Teen Vogue, and many more.

In 2013, Martinez received the 2013 United States Community Service Award from President Obama, and was the youngest of 24 national change-makers chosen to serve on the President’s youth council.

He was the 2015 recipient of the Peace First Prize and recipient of the 2015 Nickelodeon Halo Award. Bill McKibben of 350.org calls Martinez “an impressive spokesman for a viewpoint the world needs to hear.”

ABOUT RODALE BOOKS

Rodale Books is the premier destination for the best in wellness content across multiple platforms. Our diverse list of award-winning, best-selling books reflects our mission — to inspire health, healing, and happiness in the world. Our authoritative, conversation-changing titles include former FDA Commissioner Dr. David Kessler’s The End of Overeating, Jessica Alba’s The Honest Life, Shalane Flanagan and Elyse Kopecky’s Run Fast. Eat Slow., former Vice President Al Gore’s An Inconvenient Truth, Howard Schultz’s Onward, Maria Rodale’s Organic Manifesto, Dave Asprey’s The Bulletproof Diet, and more. Among Rodale’s highly successful series are Thug Kitchen, Wheat Belly, and The South Beach Diet as well as titles from our world-renowned brands, including Prevention’s Sugar Smart books, Men’s Health and Women’s Health Big Books, Runner’s World cookbooks, and more.

Our books site, RodaleWellness.com, is a content and community destination where visitors can find inspiration and life-changing information from the world’s top wellness experts. In addition to reaching customers through traditional retail channels, Rodale is an established leader in direct-response marketing with a reach of more than 25 million online and offline consumers.

Media Inquiries

Senior Director of Communications, Rodale Books Aly Mostel Aly.Mostel@Rodale.com 212-808-1684
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