New York, NY—November 29—Rodale Books is pleased to announce the acquisition of “T” IS FOR TRANSFORMATION by Shaun T. Rodale Books Senior Editor Leah Miller acquired North American rights, in a deal with Creative Artists Agency.
To millions of fans all over the world, Shaun T is known as the man behind fitness phenomenon such as INSANITY and Hip Hop Abs, among others (over 10 million DVDs sold, #1 infomercial 9 years in a row, the list goes on). But this die-hard fan base also sees Shaun as their life counselor, attitude adjuster, and excellence motivator. Over the course of his 20 year career as a choreographer, workout designer, entertainer and motivation coach, Shaun T has changed millions of lives. But for Shaun, the progress began with himself.
In “T” IS FOR TRANSFORMATION, Shaun will share his own harrowing and, ultimately, inspiring story and introduce his 7-principle plan that blends psychology with sports science to offer readers an action plan for life improvement. Key chapters in Shaun’s life will be followed by diagnostics and exercises to help readers nurture their own readiness to change, and guide them toward success in any way they care to define it. “My goal with this book is to help people come to grips with their own personal baggage, to help them lift it and move on. “T” IS FOR TRANSFORMATION will accept readers wherever they might be on their journey, and then empower and motivate them to build confidence and become the best version of themselves.”
Said VP Publisher Gail Gonzales “We’re thrilled to welcome Shaun into the Rodale Books family. Shaun’s incredible life story, inspiring and inclusive message, and real-talk approach is sure to resonate with his millions of fans. We’re looking forward to working with Shaun to spread the word even wider and launching this transformative book as a category-killer in the self-help space.”
“T” IS FOR TRANSFORMATION will be published in Fall 2017.
About Shaun T
Shaun T is a world-renowned motivator and creator of fitness programs including INSANITY, HIP HOP ABS, and CIZE. He’s hosted prime time TV series, shared the stage with Adam Lambert and Val Kilmer and landed roles in Six Feet Under and Beauty Shop. From New Jersey, Shaun T received a BS in Health and Exercise Science with a minor in Theater and Dance from Rowan University. He’s danced with Mariah Carey, choreographed for USTA’s Arthur Ashe Kids Day, and the movie Bring it on: All or Nothing. Through his workout programs and podcast, Trust and Believe, Shaun T is focused on affecting lifestyle changes in people around the world, proving that becoming the best version of you is attainable. For more information visit ShaunTFitness.com.
About Rodale Books
Rodale Books is the premier destination for the best in wellness content across multiple platforms. Our diverse list of award-winning, bestselling books reflects our mission—to inspire health, healing, and happiness in the world. Among our authoritative, conversation-changing titles include: Former FDA Commissioner Dr. David Kessler’s The End of Overeating, Jessica Alba’s The Honest Life, Alicia Silverstone’s The Kind Diet, VP Al Gore’s An Inconvenient Truth, Howard Schultz’s Onward, Maria Rodale’s Organic Manifesto, Dave Asprey’s The Bulletproof Diet, and more. Among Rodale’s highly successful series are Thug Kitchen, Wheat Belly, and The South Beach Diet, as well as titles from our world-renowned brands, including Prevention’s “Sugar Smart” books, Men’s Health and Women’s Health “Big Books”, Runner’s World cookbooks, and more.
In addition to reaching customers through traditional retail channels, Rodale is an established leader in direct-response marketing with a reach of over 25 million online and off-line consumers.