Rodale to Explore Potential Strategic Alternatives for the Business

Emmaus, PA and New York, New York, June 21, 2017 – Rodale, Inc. (“Rodale” or “the Company”), a leading multi-platform global health and wellness content company, today announced that its Board of Directors has initiated a process to explore a range of potential strategic alternatives to best position its industry-leading properties for the future. The Company noted that strategic alternatives may include, but are not limited to, the sale of the Company as a whole, the sale of select properties or groups of properties or individual businesses, or the continued implementation of its business plan.

Rodale’s strong and diverse portfolio of trusted lifestyle brands engage more than 100 million loyal customers worldwide through targeted products and services across all channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video, and events, forming powerful and enduring online communities of shared interest.

“For over 70 years Rodale has inspired exceptional customer loyalty through its uncompromising commitment to the creation of health and wellness content with a purpose,” said Maria Rodale, CEO of Rodale. “We believe that Rodale’s brands can continue to expand and deepen their connectivity with consumers across all platforms through targeted investment and expertise in leading edge technology, brand-building, and commercialization. We are excited to explore opportunities for potential buyers of our business who can build on the strong foundation of our commitment to inspiring health, healing, happiness and love by enhancing core capabilities and resources for our brands.”

There can be no assurance that the process will result in a transaction(s) or on the terms or timing of such a transaction(s), if undertaken. The Board has not set a definitive schedule to complete its review process. To assist in this process, Allen & Company LLC has been retained as financial advisor. It is the Company’s intention not to disclose developments with respect to its review of alternatives until it has entered into definitive agreements or otherwise concluded its review.

About Rodale

Rodale Inc. is a global health and wellness content company based in Emmaus, Pennsylvania, and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness, and love in the world. Starting with you.” Home to a broad portfolio of best-in-class brands, Rodale engages more than 100 million people globally through an array of products and services that include magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video, and events. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men’s HealthPreventionWomen’s HealthRunner’s WorldBicycling, and Rodale’s Organic Life. Rodale Books is the premier destination for wellness content with a purpose, publishing conversation-changing titles that include Jessica Alba’s The Honest Life, Alicia Silverstone’s The Kind Diet, former Vice President Al Gore’s An Inconvenient Truth, Starbucks CEO Howard Schultz’s Onward, Maria Rodale’s Organic Manifesto and Scratch, and Dave Asprey’s The Bulletproof Diet. The Rodale Books website, RodaleWellness.com, is a content and community hub where visitors can find inspiration and information from the world’s top wellness experts. Rodale also produces numerous branded experiences that draw more than 100,000 participants annually.

Media Inquiries

Executive Director, Corporate Communications Katie Hunsberger Katie.Hunsberger@Rodale.com 212-808-1372
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