NEW YORK, NY (January 31, 2017) — Rodale Inc., the global health and wellness content company, today announced that Men’s Health will be partnering with industry-leading agencies Global Icons — to develop brand-licensing programs in China, South Korea, and Southeast Asia — and Asembl Brands of Australia — to develop brand-licensing programs in Australia and New Zealand. Men’s Health has been published in Asian and South Pacific markets since 1997.
“Developing consumer products that are backed by the global recognition that our brand portfolio offers will open new doors for our customers to accomplish their fitness goals and lead healthier lives,” said Rob Novick, Senior Vice President of Global Business Development at Rodale Inc. “We are delighted to be working with Global Icons and Asembl to create new Rodale brand experiences for the burgeoning health- and wellness-minded populations in Asia and the South Pacific.”
With a reputation for developing branded products that consumers know and trust, Global Icons has worked with notable clients that include Nutella, BMW, Magic Chef, and Ford. Rodale kicked off its partnership with the agency at the recent Hong Kong Licensing Show.
“We are thrilled to be representing Men’s Health, the leading global lifestyle brand for the performance-driven man,” said Iain Parker, Global Icons CEO, Europe & Asia Pacific. “There was a tremendous response at the Hong Kong Licensing Fair, and we see great potential to develop the program in key categories, such as Vitamins and Supplements, Fitness Equipment, Food and Beverage, and Apparel and Accessories, within our territories in Asia.”
As expert brand-licensing innovators in the Asia-Pacific, Asembl works specifically with fashion and lifestyle brands, including DIAGEO’s Baileys liqueur, Gold’s Gym, Finlayson, and Le TIGRE.
“With readership for the Men’s Health Australia publications increasing every year, now is a perfect time to connect on a deeper level with audiences through a brand-extension program,” said Justin Watson, Managing Director of Asembl. “We look forward to developing products that will enable men to make positive changes in their lives.”
Rodale Inc. is one of the top brand licensors in the world. Through the partnership with Global Icons and Asembl, Rodale will extend brand offerings across a wide range of healthy-living product categories, including frozen ready meals, sports nutrition, vitamins/supplements, personal care, and fitness equipment. Rodale has already seen success developing an array of branded consumer products in U.S. and European markets where the company is represented by brand-licensing agencies The Wildflower Group and Golden Goose, respectively.
Men’s Health magazine, with a global print and digital readership of 60 million across 41 editions in 65 countries, is the biggest men’s magazine brand in the world. Men’s Health is the go-to source for the latest information and expert advice for a healthy and active lifestyle.
About Rodale Inc.
Rodale Inc. is a global health and wellness content company based in Emmaus, Pennsylvania, and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness, and love in the world. Starting with you.” Home to a broad portfolio of best-in-class brands, Rodale engages more than 100 million people globally through an array of products and services that include magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video, and events. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, and Rodale’s Organic Life. Rodale Books is the premier destination for wellness content with a purpose, publishing conversation-changing titles that include Jessica Alba’s The Honest Life, Alicia Silverstone’s The Kind Diet, former Vice President Al Gore’s An Inconvenient Truth, Starbucks CEO Howard Schultz’s Onward, Maria Rodale’s Organic Manifesto and Scratch, and Dave Asprey’s The Bulletproof Diet. The Rodale Books website, RodaleWellness.com, is a content and community hub where visitors can find inspiration and information from the world’s top wellness experts. Rodale also produces numerous branded experiences that draw more than 100,000 participants annually. Rodale is a certified member of The Women’s Business Enterprise National Council (WBENC) and has received numerous industry accolades, including spots on Folio’s Top Places to Work in Media and Greatist’s Healthiest Companies in America lists, and has also been recognized as one of the Top 100 Best Adoption-Friendly Workplaces.