NEW YORK, NY (February 23, 2017) — Rodale Inc., the global health and wellness content company, today announced the launch of digital media editions of Men’s Health and Women’s Health in Japan through a partnership with Hearst Fujingaho Co., Ltd.
Hearst Fujingaho, the Japan unit of Hearst Magazines International, publishes the Japanese editions of the ELLE family, Cosmopolitan, Harper’s Bazaar, Esquire, and more, as well as a variety of its own media brands.
“We are thrilled to bring the Men’s Health and Women’s Health brands to Japan, one of the largest media markets in the world, in partnership with Hearst Fujingaho,” said Rob Novick, Senior Vice President of Global Business Development. “With consumption of digital media accelerating in Japan, we are looking forward to creating health and fitness content that is tailored for the country’s tech-savvy, motivated audiences.”
Men’s Health Japan launched as a channel on the Men’s+ media lifestyle site February 21; Women’s Health Japan will launch a standalone website early this coming summer.
Nicolas Floquet, Managing Director & COO of Hearst Fujingaho and Publisher of Women’s Health in Japan said, “Interest in fitness and healthy living are expected to grow in the next three years leading into the Tokyo Olympics, so the timing is perfect to introduce these two beloved brands in Japan. We are excited for Men’s Health and Women’s Health to bring readers the compelling content and tools they need to take action and make positive changes in their lives.”
In December 2016, Rodale announced plans to launch digital versions of Men’s Health and Women’s Health in Nigeria and Ghana in partnership with Ringier Africa Digital Publishing, the new media publishers of Ringier Africa.
Now reaching a global audience of 32 million, Women’s Health is the fastest-growing international women’s magazine brand. With a global print and digital readership of 60 million across 38 editions in 64 countries, Men’s Health is the biggest men’s magazine brand in the world.
About Rodale Inc.
Rodale Inc. is a global health and wellness content company based in Emmaus, Pennsylvania, and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness, and love in the world. Starting with you.” Home to a broad portfolio of best-in-class brands, Rodale engages more than 100 million people globally through an array of products and services that include magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video and events. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, and Rodale’s Organic Life. Rodale Books is the premier destination for wellness content with a purpose, publishing conversation-changing titles that include Jessica Alba’s The Honest Life, Alicia Silverstone’s The Kind Diet, former Vice President Al Gore’s An Inconvenient Truth, Starbucks CEO Howard Schultz’s Onward, Maria Rodale’s Organic Manifesto and Scratch, and Dave Asprey’s The Bulletproof Diet. The Rodale Books website, RodaleWellness.com, is a content and community hub where visitors can find inspiration and information from the world’s top wellness experts. Rodale also produces numerous branded experiences that draw more than 100,000 participants annually. Rodale is a certified member of The Women’s Business Enterprise National Council (WBENC) and has received numerous industry accolades, including spots on Folio’s Top Places to Work in Media and Greatist’s Healthiest Companies in America lists, and has also been recognized as one of the Top 100 Best Adoption Friendly Workplaces.