A burrito chain takes on factory farming in a prime-time ad.

Chipotle, a burrito chain that sources sustainable ingredients, put its money where its mouth is on Sunday night.

Known more for its mouthwatering burritos and less for its focus on sustainable ingredients, the company exposed factory-farming practices in a commercial that aired Sunday night during the Grammy awards.

The animated video highlights the path Americans took toward industrial agriculture—and the journey back to sustainable systems.

The video airs to the tune of Coldplay's "The Scientist," covered by Willie Nelson. Check it out...