Bicycling Magazine Debuts First-Ever iPad “Buyer’s Guide”

– Showcases 130+ Bikes in Virtually Every Category, Including 360° Interactive Images
– April Tablet Edition Gives Bike Shoppers More Options Than Ever –

New York, NY and Emmaus, PA (March 1, 2012) – Rodale Inc.’s Bicycling magazine announced today its first-ever iPad edition of the annual “Buyer’s Guide,” a comprehensive, highly interactive look at the very best new bicycles for 2012. The digital April issue, designed exclusively for the iPad, is available now for $5.99 in the Apple app store, and free for print subscribers.

With rising gas prices and a mild winter providing added incentive for Americans to saddle up and ride, Bicycling’s iPad Buyer’s Guide gives bike shoppers more options than ever, showcasing expert reviews of 137 bikes – 65 more than the April print issue. Cyclists of all ability and budget levels will find something to fit their needs, including bikes for urban/commuter needs, entry-level riders, women, triathlon racers, mountain and race bikes. Cost for bikes that made the list range from $500 for the Breezer Uptown city bike all the way up to $15,000 for a dream bike like the Pinarello Dogma 2.

In addition to the expanded content, select bikes in each category are displayed via an interactive, 360-degree image, offering an unprecedented level of detail. On these bikes, readers can zoom in or out and pan to see every wheel, pedal and frame from any angle. Readers will also see an additional, entire bike category not available in print: triathlon and time-trial bikes.

Each bike category – 12 in total – also has accompanying reviews of the best new gear and apparel in that category, displayed with larger photos and more detail in the iPad. The reviews range from sunglasses and shoes to jerseys and backpacks. Special features in the issue include a roundup of the most stylish helmets on the market, the best shorts and pants for cycling, and a visual look at the art of carbon bike fame repair, a service that can save some cyclists thousands of dollars.

“This year’s Buyer’s Guide offers cyclists the best of both worlds: more depth in print, with detailed reviews and beautiful photography, and more bikes – way more bikes – in the iPad version,” said Peter Flax, Bicycling Editor-in-chief. “Whether a person rides on the road or the trail, to work or the farmer’s market, the right bike – at the right price – is waiting to be found in our best Buyer’s Guide ever.”

The print edition, on newsstands now, complements the iPad version with a thicker paper-stock cover, more in-depth reviews than in years past, and bold, breathtaking photography – a visual tribute to the beauty and design of bicycles. In addition, readers can enter Bicycling’s “Win Any Bike” contest – a chance to win any bike in the issue (for $4,999 or less) by filling out a brief essay and submitting a photo at BICYCLING.com/winabike12.

More information is available in the Apple App store, and select content and slideshows from the Buyer’s Guide are also available at BICYCLING.COM.

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About Bicycling
With more than two million readers, Bicycling magazine is the world’s largest cycling magazine and #1 source of information for cyclists. Each month, passionate cyclists of all levels look to Bicycling to get more out of the sport they love, including authoritative reviews of the latest bikes and gear, smart, insightful tips on where to ride, what to eat and how to train, and award-winning features about cycling’s most engaging personalities and trends. Published 11 times a year, Bicycling offers several special issues, including a springtime Buyer’s Guide, a detailed Tour de France preview and biennial rankings of the country’s top fifty “Bike Friendly Cities.” At Bicycling.com, readers can access the latest cycling news, thousands of reviews, and interactive tools to inform and inspire. Bicycling is available on the iPad, and readers can follow the brand on Twitter (@Bicyclingmag) and on Facebook (Bicycling Magazine).

Media Inquiries

Manager, Communications, Bicycling Nick Sowards Nick.Sowards@Rodale.com 212-573-0243
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