World’s largest cycling magazine celebrates golden anniversary with issue featuring contributions from Susan Orlean (“The Orchid Thief”) and other leading writers, including Eddy Merckx profile by John Brant
NEW YORK, NY, October 6, 2011 – Rodale Inc.’s Bicycling magazine, the world’s leading and now longest continually-published cycling magazine commemorates its 50th anniversary this month within the pages of its November 2011 issue, on newsstands now.
The magazine, founded as “Northern California Velosport Newsletter” in 1961 and subsequently purchased, revamped and re-christened as Bicycling by the late Bob Rodale in 1978, commemorates its golden anniversary in the November issue with special contributions from celebrated writers who include Susan Orlean (The Orchid Thief), who chronicles riding through France’s famed Loire Valley, as well as John Brant, who provides an in-depth profile of the legendary cycling champion Eddy Merckx.
Also included within the issue are Bicycling’s selections of game-changing, timeless bikes and gear worthy of inclusion in its Editors Choice Hall of Fame, a preview of new bikes for 2012, along with the “50 Greatest Tips of All-Time” and the “50 Best Rides on Earth.”
“It’s a humbling time to be the steward of this great brand, but I’m confident that our November issue pays proper tribute to this amazing milestone,” said Bicycling Editor-in-chief Peter Flax.
Publishing Bicycling is one of many contributions the Rodale family has made to the sport since it acquired the magazine following Bob Rodale’s introduction to the sport at the 1968 Olympic Games in Mexico City. Just six years later, the Rodale family conceptualized, funded and built the now-famous velodrome in Trexlertown, PA in 1974, which has transformed Pennsylvania’s Lehigh Valley—the magazine’s editorial home—into a year-round cycling epicenter that is home to many current and former world and national cycling champions.
Bicycling’s November issue – up 10% in ad pages compared to 2010 (publisher’s estimate) – highlights a strong year for the brand, which launched a stunning editorial redesign in June and was up 12% in ad pages year-over-year for the first half of 2011 (PIB).
“This is a landmark moment for any magazine, and particularly for Bicycling, as it demonstrates the growing popularity of the sport as well as its steady immersion into our everyday culture,” said Bicycling SVP / Publishing Director Chris Lambiase.
In addition to the 50th anniversary issue, Bicycling has commemorated the milestone with a special VIP event in August in New York City featuring Merckx, the five-time Tour de France winner widely acknowledged as the greatest cyclist of all time; and the inaugural Bicycling Fall Classic, an autumn ride through Pennsylvania’s Lehigh Valley this past weekend – attended by nearly 700 cyclists – which gave readers a chance to ride up to 10, 25 or 50 miles with the magazine’s editors along the same routes they’ve been reading about in the magazine for decades.
As the world’s largest bicycling magazine, Rodale Inc.’s Bicycling is the voice of cycling, providing the stories on the personalities, trends, and techniques behind the sport. Appealing to readers of every ability and interest level, the magazine features expert reviews of the latest equipment as well as training and fitness tips. Published 11 times a year, Bicycling is the magazine for the athlete for whom the bicycle is the centerpiece of an active lifestyle. For more information, please go to www.bicycling.com.