Emmaus, PA – August 14, 2014 – Scott Schulman, President of Rodale Inc., the world’s leading healthy lifestyle company, announced that 23-year Bicycling veteran Bill Strickland has been named Editor-in-Chief of Bicycling, the world’s largest cycling brand, effective immediately. Strickland reports to Schulman.
This marks the start of Strickland’s second stint as editor-in-chief of Bicycling. Strickland was also editor-in-chief from 1999-2003, and has been an editor-at-large at the magazine since then.
“Bicycling is a terrific example of how an enthusiast brand can thrive in a changing media landscape,” said Schulman. “As an experienced, passionate cyclist, Bill will bring the brand’s multi-platform capabilities to an even wider readership and create more growth opportunities across digital, events, e-tailing, and other platforms.”
As interim editor, Bill worked closely with publisher Zack Grice to broaden the scope of the title during a key moment culturally for the sport, with surveys showing more than 35 million Americans riding bikes. The market leading title is experiencing one of its strongest years to date with advertising up 19 percent in pages and 25 percent in revenue year-to-date, and Bicycling.com’s Tour de France coverage helped push the website to record-setting traffic in July. The brand now has two established annual events: The Bicycling Spring Classic each May in Morgan Hill, CA and Bicycling Fall Classic in October in Trexlertown, PA, just a few miles from Rodale Inc.’s corporate headquarters.
An accomplished writer and author, Strickland has written five cycling-related books, beginning with The Quotable Cyclist in 1997. In 1998, he wrote Mountain Biking: The Ultimate Guide to the Ultimate Ride, and in 2007, he penned a memoir of his cycling experiences, Ten Points. In 2008, Strickland co-wrote pro cyclist Johan Bruyneel’s book We Might As Well Win, an account of Bruyneel’s experiences as a pro cyclist and director at the Tour de France. In 2010, he wrote Tour de Lance, chronicling Lance Armstrong’s return to cycling and the Tour in 2009. Strickland’s column, “The Escape” in the December 2011 Bicycling was named a Notable story in the Best American Sportswriting for that year.
Strickland, who first joined Bicycling magazine in 1991, has published stories in other magazines and newspapers such as Men’s Health, Men’s Journal, Parenting, Parents, Backpacker, Rouleur, The Indianapolis Star, The Wall Street Journal, and The New York Times Book Review. He’s talked cycling on television on Good Morning America, CBS This Morning, The Today Show, Anderson Cooper 360, Larry King, ESPN, NPR and CNN International and many others.
Strickland lives in Emmaus and still races road bikes and cyclocross for an amateur club, Kapelmuur Independent, and has ridden throughout Europe, Australia and Africa.
Bicycling, published by Rodale Inc., is the world’s largest cycling magazine and No. 1 source of information for cyclists. With an audience of approximately two million readers, passionate cyclists of all levels look to Bicycling to get more out of the sport they love, including authoritative reviews of the latest bikes and gear, smart, insightful tips on where to ride, what to eat and how to train, and award-winning features about cycling’s most engaging personalities and trends. Published 11 times a year, Bicycling offers several special issues, including a springtime Buyer’s Guide, the influential Editors’ Choice Awards, a detailed Tour de France preview and the eagerly-anticipated rankings of the top 50 “America’s Best Bike Cities,” updated every two years. The Bicycling Fall Classic, held in October in Pennsylvania, and the Bicycling Spring Classic, held in May in California, feature everything from family fun rides to challenging timed climbs, reflective of the inclusive goals of the brand. At Bicycling.com, readers can access the latest cycling news, thousands of reviews, and interactive tools to inform and inspire. Bicycling is available on the iPad, and readers can follow the brand on Twitter (@Bicyclingmag) and Facebook.