Rodale’s Organic Life helps people lead healthier, happier lives by offering them the inspiration, information, and tools they need to improve their wellbeing along with the planet's. The brand helps people identify and move toward decisions that benefit them and the earth, no matter how big or small, guided by the belief that leading an organic life is about intention — it’s not about being perfect, but rather simplifying, growing, and becoming more in tune with your body and nature. Rodale's Organic Life content is bold, authoritative, irreverent, and fun, providing seasonal recipes, tips for creating natural gardens, sustainable-home strategies, and profiles on alternative therapies like yoga and meditation for optimal wellbeing.
VP SALES & MARKETING
EXECUTIVE DIRECTOR, BRAND COMMUNICATIONS
Rodale’s Organic Life is a rebranding of Rodale Inc.’s 70-year-old flagship brand, Organic Gardening, as a response to consumers’ growing interest in healthy living through an organic lifestyle. In early 2017, the brand announced a new content strategy to evolve the brand into a robust digital, social, experiential and e-commerce-led business. The magazine ceased print publication with the February/March 2017 issue.
As a digital-first brand, RodalesOrganicLife.com is the leading online resource for authoritative news and information on healthy, happy living in harmony with the planet. We deliver inspiration, advice, and information that help our 1.2 million+ readers live mindfully with intention, and we feature popular content channels including Food, Home, Garden, and Wellbeing.
With more than 1.2 million fans and followers on Facebook, Twitter, Pinterest, Instagram, Google+, and YouTube, Organic Life offers a vibrant and bustling social community.
An organic life goes beyond the fridge. It’s everything we do, no matter how big or small, to live more joyfully, sustainably, and mindfully! It’s not about being perfect. It’s about doing the best you can, one step at a time, for a healthier, happier life and planet. Rodale’s Organic Life invites audiences to help change the conversation around what an organic life means and looks like, by showcasing their unique organic journeys, using the hashtag #myorganiclife.
The Organic Life House at Serenbe is helping to build a custom-designed, geothermal EarthCraft home in the idyllic setting of the Serenbe community in Chattahoochee Hills, Georgia, near Atlanta. The Organic Life House at Serenbe will utilize the most environmentally sound building practices available today and will be open to visitors for three months in early 2017.
Rodale’s Organic Life and Wanderlust are joining forces for Find Your True Fork, a series of food-focused events celebrating healthy, mindful, and delicious food. The series will take place from May through July 2017 and will feature six dinners hosted at Wanderlust Hollywood, presented by top local chefs. Live long, live happy.