The No-Diet Weight Loss Solution, Updated and Expanded
– Fifth Installment of the Bestselling Book Series Goes on Sale Nationwide –
New York (October 13, 2009) – The authors of the bestselling Eat This, Not That! book series, which has more than five million copies in print, today released a new expanded volume of the original title with the most up-to-date information on making the best food swaps in America, while still indulging in favorites-EAT THIS, NOT THAT! 2010 by David Zinczenko, with Matt Goulding (Rodale; Paperback, $19.99). The fifth book in the popular series is an insider’s guide to making better choices at the most popular restaurant chains and at the supermarket. Available nationwide in stores today, this groundbreaking book, which will now be updated and released annually, reveals hundreds of tried and true food swaps that will save readers thousands of unwanted calories – without dieting!
What most Americans don’t know is that 66 percent of American adults are overweight or obese, and by 2030 that number is expected to approach 87 percent. Learn what “healthy” breakfast cereal could be raising the risk of obesity – and how one simple swap could slash both weight and healthcare bills! This practical guidebook provides consumers with the simple tools to saving thousands of calories and countless pounds.
In fact, the popularity of the EAT THIS, NOT THAT! series has forced big food companies to stand up and make some food swaps of their own. After Chili’s “Awesome Blossom” took the runner-up spot on the annual “Worst Foods in America” list, Chili’s removed the calorie bomb from the menu entirely. Restaurants that had historically declined to provide nutritional infromation began posting calorie counts for the first time, and overall, 10-20 items on the “Worst Foods” list in the original EAT THIS, NOT THAT! book either improved dramatically or disappeared.
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With secrets and hidden ingredients lurking in favorite foods, this book couldn’t come at a better time. It’s an invaluable resource for those who want to eat their favorite foods without being ambushed by hidden fat, sugar, and calories in today’s marketplace. Join the millions of people who have joined the EAT THIS, NOT THAT! revolution and make the right choices every time with EAT THIS, NOT THAT! 2010. Packed with smart food tips and simple to follow swaps, readers will also learn:
Entertaining and informative, EAT THIS NOT THAT! 2010 is the consumer’s ultimate secret weapon for burning fat and building the body that you want-not by eating less, but by making smart, healthy food choices every time.
DAVID ZINCZENKO, SVP/Editor-in-Chief of Men’s Health magazine and the Editorial Director of Women’s Health, as well as the author of The New York Times bestsellers The Abs Diet and The Abs Diet for Women. Once an overweight child, Zinczenko has become one of the nation’s leading experts on health and fitness. He is a regular contributor to The Today Show and has appeared on Oprah, Good Morning America, Primetime Live, 20/20, The Rachael Ray Show, and The Ellen DeGeneres Show.
MATT GOULDING is the food and nutrition editor of Men’s Health. He has cooked and eaten his way around the world, touching down in Allentown, Pennsylvania, where he divides most of his time between keyboard and stovetop.
The No-Diet Weight Loss Solution
David Zinczenko with Matt Goulding
Pub date: October 2009
For additional information, copies of the book or to speak with an author, please contact:
Coburn Communication, Inc.