Ken Citron Promoted to CIO and EVP, Publishing Operations — Howard Weill Becomes SVP, Finance and Business Planning

Ken Citron Promoted to CIO and EVP, Publishing Operations

Howard Weill Becomes SVP, Finance and Business Planning

New York, NY and Emmaus, PA — February 18, 2009 — Rodale Inc. announced today that Ken Citron has been promoted to Chief Information Officer and EVP, Publishing Operations, effective immediately. While continuing to oversee all of Rodale’s information technology, Citron will now lead Rodale’s publishing operations teams, including print production, distribution services, photography operations, and customer service. He will continue to report to Rodale President and CEO Steven Pleshette Murphy.

“With Ken’s expertise, we can be certain that our publishing operations teams will support our aggressive push into the digital space and new product formats,” said Murphy. “Since Ken joined Rodale in 2004, he has led the development and execution of technology to drive the company’s continued growth. His strategic partnership with the business has been instrumental to Rodale’s e-commerce, direct marketing, and online success.”

In addition, Howard Weill will assume business planning functions, taking on the title of SVP, Finance and Business Planning, effective immediately. He will continue to report to Eric deCavaignac, SVP, Finance and Strategic Planning.

“Howard is a remarkably astute financial manager and business partner,” said deCavaignac. “With these new responsibilities, Howard and his group will now take an even more active role in helping our brands allocate their resources and launch their products across our various lines of business more effectively.”

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About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Best Life, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the U.S. with a collection of best-selling titles, including Al Gore’s An Inconvenient Truth, The South Beach Diet and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com

Media Inquiries

EVP, Communications Robin Shallow Robin.Shallow@Rodale.com 212-573-0474
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