Joyce Shirer is Senior Vice President, Marketing. She leads and manages all areas of product sales for Rodale Inc., including direct books, magazine subscription and retail sales, business intelligence, syndication, marketing, and e-tail marketing. Shirer also leads the marketing strategy and execution for Rodale’s, an e-tail store offering healthy products that nurture happiness, protect nature, and help people around the world.

Previously, Shirer was SVP, Magazine and E-Tail Consumer Marketing for Rodale Inc. From 2008 to 2012, she served as VP, Marketing at, where in addition to managing merchandising and user experience, she was instrumental in developing new marketing and sales strategies for the company’s online storefront. While at, she led the team that redesigned its website — moving to a new technology solution — and directed the development of the company’s first data warehouse. Before that, Shirer served as SVP, Magazine Consumer Marketing for Rodale Inc., where she managed circulation and single-copy sales. As an integral part of the teams that launched Men’s Health and Women’s Health, Shirer played a critical role in laying the foundation for brand and product development while driving substantial circulation growth.

Shirer holds a bachelor’s in Business Management from Muhlenberg College and resides in Bethlehem, Pennsylvania.

Back to Top