Laura Frerer-Schmidt is senior vice president and managing director, Women’s Health. She is responsible for revenue and profit generation, brand marketing, and platform development for Women’s Health, and leads the Rodale corporate sales team in strategizing integrated programs to serve advertisers across all Rodale brands. In her position, Frerer-Schmidt oversees corporate branding to ensure that Rodale’s positioning within the marketplace provides the competitive edge and solutions-based selling approach critical in today’s media landscape.

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