FOR IMMEDIATE RELEASE
NEW YORK, March 30, 2009 – Lisa Bain and Lesley Rotchford have been named co-executive editors of Women’s Health magazine, the women’s lifestyle magazine published by Rodale Inc. Editor-in-Chief Michele Promaulayko made the announcement today.
Bain joins Rodale after over a decade at Parenting magazine, where as executive editor she played a key role in shaping the magazine’s direction and tone. For eight years before that, Bain was a senior editor at Glamour. She has also served as senior editor and associate editor at Esquire.
Rotchford, who joined Women’s Health as the magazine’s executive features director in February, will share responsibilities with Bain. Most recently, Rotchford was deputy editor at Cosmopolitan magazine. Previously, she was articles editor at Allure and spent six years in Cosmopolitan‘s entertainment department.
“In the short time Lesley has been with Women’s Health, she’s become an integral member of the senior staff. Our pages are already benefiting from her fantastic ideas and incredible taste,” Promaulayko said.
“I’m thrilled that Lisa Bain will be joining Women’s Health. She is a tremendously talented and respected editor and will play a big role in helping me shape the editorial coverage as this exciting brand continues to grow,” Promaulayko said.
Bain will officially join Women’s Health in mid-April.
About Women’s Health
Launched in October 2005 and published 10 times a year by Rodale Inc., Women’s Health is a fresh, smart, and inspiring magazine for today’s active young women. The magazine and website, WomensHealthMag.com, speak to every aspect of a woman’s life, including health, fitness, nutrition, emotional well-being, sex and relationships, beauty, and style. In January, the publication increased its rate base from 1.1 million to 1.35 million – a 23 percent increase and its fifth since the magazine’s inception. Women’s Health recently debuted on Adweek Media‘s annual Hot List in the No. 4 spot, after ranking No. 1 in 2008 on Adweek Media‘s Hot List of magazines with less than $50 million in PIB revenue. Women’s Health also recently ranked No. 2 on Advertising Age‘s A-List. These lists recognize ten magazines for outstanding performance in circulation, advertising, and overall buzz within the industry.