July 11, 2017 – NEW YORK, NY – Men’s Health, a Rodale Inc. brand, today announced five key appointments: Brad Wieners has joined the magazine as executive editor; Ben Court has been promoted to deputy editor, cross platform content; Michael Solita has been named senior art director; John Lonsdale has been appointed online style, grooming and gear editor; and Danielle Zickl has joined as online assistant editor, products. Editor-in-Chief Matt Bean made the announcement.
“We are thrilled to welcome these four proven talents to our team and to promote a fifth talent, Ben Court,” said Bean. “All of them boast impressive track records of delivering exceptional journalism and art direction, but they’ve also demonstrated the imagination and flexibility needed to reach audiences where they live. They’ll bring fresh approaches to the timeless questions men ask themselves in print, online, social and app platforms and keep Men’s Health a brand men can count on to achieve their best.”
In his new role, Wieners will lead senior-level team members while plotting strategy and overseeing execution of bold brand initiatives, from multi-platform pushes to single-topic issues.
Wieners was most recently the deputy editor of Bloomberg Businessweek, which received three American Society of Magazine Editors Awards during his tenure, including one for General Excellence. He oversaw the magazine’s features and “Etc.” section, while spearheading the brand’s annual design conference. Prior to Bloomberg Businessweek, Wieners served as editor of Men’s Journal and executive editor of National Geographic Adventure. He also held senior editorial positions at Outside and Wired.
“Brad is a proven magazine editor and versatile writer with 25 years of journalistic experience,” said Bean. “His various accomplishments and zeal for adventure dovetail well with our new ‘out there in the world’ ethos, as we bring our readers to the front lines of the issues most relevant to men.”
With his promotion to deputy editor, cross platform content, Court will be responsible for bridging the gap between Men’s Health’s platforms, serving as a liaison between the art and editorial teams.
“A seven-year veteran of Men’s Health (and an integral part of the team that won three ASME Awards), Ben is one of our most intellectually curious editors, and his enthusiasm for the brand extends far beyond the pages of the magazine,” said Bean. “He has a natural instinct for story angles that ensures we stay fresh as a brand. As a steward of longform journalism, Ben has helped bring forward some of our most progressive storytelling online, and as an editor, Ben has recruited and managed some of our most compelling writers.”
As senior art director, Michael Solita will be responsible for designing features, packages, and department pages as well as collaborating with the art, photo and editorial teams on visual strategy.
Most recently, Solita served as art director of Fortune, where he designed covers, features and branding systems for editorial live events and created interactive content for Fortune’s website, social media platforms and digital editions. Previously, Solita was associate art director of IEEE Spectrum, where he designed technology and science-related covers and features for print and digital platforms. Solita has also held art director roles at Outdoor Life, Ms. magazine, and Chicago Tribune. His work has won a variety of coveted awards from the Society of Publication Designers, ASME, and more.
In his role as online style, grooming and gear editor, Lonsdale will conceive, plan and execute cutting-edge new franchises as well as daily style, grooming and gear content that drives traffic and engages readers’ interests.
Lonsdale previously served as the assistant editor at MensJournal.com where he edited gear and style content and helped increase Men’s Journal’s social media presence. Prior to this role, he was an assistant editor at Meredith Corporation and has contributed to Rolling Stone, MensHealth.com, and other publications.
As online assistant editor, products, Zickl will work alongside the news, features and branded content editors, along with the brands’ sales force, to create engaging editorial content that helps generate sales for internal products and commerce affiliates.
Before joining Men’s Health, Zickl was an editorial intern and temporary assistant at Runner’s World. She has also served as an editorial intern at Bicycling.
According to the latest Magazine Media 360° Brand Audience report, Men’s Health has increased its audience more than 8% year-to-date across print, digital, and web platforms (January-May 2017 Magazine Media 360° Brand Audience Report, growth vs. January-May 2016).
Year-to-date, Men’s Health has grown unique visitors by +12% and page views by +19% (January-May 2017 comScore Multi-Platform, growth vs. January-May 2016).
With over 14.3 million combined followers, Men’s Health boasts the largest social audience among contemporary men’s publishers (Social Followers as of 6/23/17).
Reaching 21 million+ consumers in the U.S. across platforms, Men’s Health owns the largest share of market in the Men’s Health and Fitness magazine category by more than 4.0 million readers (GfK MRI Spring 2017; January-May 2017 comScore Multi-Platform).
About Men’s Health
Men’s Health is the go-to source for men seeking the latest and most credible information on health, fitness, style, nutrition, relationships, travel, gear, tech, and finance. Launched in 1988 and published by Rodale Inc., the global voice of health and wellness, Men’s Health is the largest and most trusted multiplatform men’s brand in the world, with a growing monthly audience of 13.8 million, 20.1 million monthly unique visitors to menshealth.com, 14.3 million social media followers, a stable of best-selling books, plus fitness DVDs, award-winning mobile applications, and sold-out events. The Men’s Health global audience tops 47 million, with 37 editions in 61 countries. Since 2000 Men’s Health has been nominated for 15 National Magazine Awards, and in 2010 it received the coveted General Excellence Award from the American Society of Magazine Editors. In 2010 the Media Industry Newsletter declared Men’s Health to be the #1 Most Notable Magazine Launch of the Last 25 Years, and the title was named to the Adweek Hot List in 2016. For the latest from Men’s Health, visit menshealth.com and get instant updates on Twitter (@MensHealthMag), Facebook (Men’s Health), and Instagram (@MensHealthMag).
About Rodale Inc.
Rodale Inc. is a global health and wellness content company based in Emmaus, Pennsylvania, and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness, and love in the world. Starting with you.” Home to a broad portfolio of best-in-class brands, Rodale engages more than 100 million people globally through an array of products and services that include magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video, and events. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, and Rodale’s Organic Life. Rodale Books is the premier destination for wellness content with a purpose, publishing conversation-changing titles that include Jessica Alba’s The Honest Life, Alicia Silverstone’s The Kind Diet, former Vice President Al Gore’s An Inconvenient Truth, Starbucks CEO Howard Schultz’s Onward, Maria Rodale’s Organic Manifesto and Scratch, and Dave Asprey’s The Bulletproof Diet. The Rodale Books website, RodaleWellness.com, is a content and community hub where visitors can find inspiration and information from the world’s top wellness experts. Rodale also produces numerous branded experiences that draw more than 100,000 participants annually. Rodale is a certified member of The Women’s Business Enterprise National Council (WBENC) and has received numerous industry accolades, including spots on Folio’s Top Places to Work in Media and Greatist’s Healthiest Companies in America lists, and has also been recognized as one of the Top 100 Best Adoption Friendly Workplaces.