Men’s Health Announces Launch of “Men’s Health Kitchen” Frozen Entrées, Expands “Men’s Health Fuel” Snack Lines in UK

Golden Goose brokers new Men’s Health-branded food lines to launch in the UK in April 2016

Rodale Inc., the world’s leading healthy living company, today announced that Men’s Health, the largest men’s magazine in the world and best-selling men’s magazine in the UK, will introduce Men’s Health Kitchen, a new line of branded frozen entrees, and expand Men’s Health Fuel, its branded healthy snack line, in April 2016.

The new Men’s Health-branded frozen entrée and snack offerings deliver great tasting, nutrition dense meals and snacks to consumers aspiring to lead healthy, active lifestyles.

“We are thrilled to be expanding the Men’s Health product line in the UK with our new global partners at Kerry Foods and Fiddes Payne,” said Rob Novick, Senior Vice President, International, Business Development & Partnerships at Rodale Inc., the owner of Men’s Health. “The Men’s Health brand is the largest, most trusted lifestyle brand in the world. Our new line of frozen meals and snacks provides men with the tools they need to continue leading healthy, successful and active lifestyles and makes it easy for them to navigate and shop for well-made, nutritious meal options.”

‘We’re delighted to be able to extend our food product lines within the UK grocery market. From our reader research we know how important good quality, well – sourced nutrition is to our 1MM readership, and our new product ranges tick all the boxes in providing nutritionally balanced meals and snacks based on high protein, natural ingredients,’ said Alun Williams, Group Publishing Director, Men’s Health UK, Women’s Health UK and Runner’s World UK.

The two new licensing agreements were brokered by Golden Goose, Men’s Health‘s European brand licensing agency, which successfully launched Men’s Health Fuel Beef Jerky, the ultimate high-protein healthy snack, in the UK in 2014.

Said Antonia Habdank-Toczyska, Account Director at Golden Goose: “Identifying and working with major players in the food industry and then combining this with the expertise of the Men’s Health publishing and editorial teams means we are creating unique products which give the Men’s Health readers exactly the food product they are looking for.”

The brand’s expansion into the food space is part of a larger licensing program in European markets, which also includes successful lines of vitamins in the UK and Portugal, fitness equipment in the UK, exclusively sold at Argos, as well as a branded active body care line sold at dm, Rossman, Mueller, Rewe, Metro in Germany.

The Men’s Health Kitchen line, produced in partnership with Kerry Foods, will be available for purchase in the UK at participating retailers, including ASDA and Sainsburys. The line will feature nine high-protein packed frozen entrée options for at-home preparation, including:

· Thai Red Chicken Curry with Spinach & Wild Rice
· Chicken Tikka Breast with Aubergine & Lentil Dahl
· Chicken Tagine & Chickpeas with Bulgar Wheat
· Chickpea & Spinach Dahl with Brown Rice
· Beef Brisket & Beetroot with Brown Rice
· Pulled Beef & Kale with Sweet Potato Hash
· Chilli Beef & Okra with Wild Rice
· Thai Salmon & Edamame Beans with Wholewheat Noodles
· King Prawns & Pomegranate with Persian Rice

Also included in the Men’s Health Kitchen line are three kinds of Pulses & Grains, as well as three Spice Rubs.

“Men’s Health Kitchen has been developed closely between the Kerry and the Men’s Health UK team. The expertise of both teams has come together to create a truly great tasting range, full of protein and flavour,” said Charlotte Bourne, Brand Manager at Kerry Food. “It has been a pleasure working with such a highly engaged and knowledgeable team up to this point already and are looking forward to the next steps!”

Additions to the branded on-the-go healthy snack line, Men’s Health Fuel, produced in partnership with Fiddes Payne, will include three new Snack Pots and two additional Smoothie Boosters. The healthy snack line will also be available in the UK at participating retailers.

Men’s Health is the world’s largest men’s magazine with 41 editions in 65 countries, making it the no. 1 source of information for and about men. Reaching a global monthly pint readership over 28MM, Men’s Health outsells GQ and Esquire magazines combined in the UK, while the Men’s Health website achieves over 128MM page views per month worldwide.

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About Men’s Health. Men’s Health is the go-to source for guys seeking the latest information and expert advice in their pursuit of a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale Inc, Men’s Health is the best-selling men’s magazine on newsstands and provides more than 12 million readers with up-to-the-minute information on health, fitness, fashion, nutrition, relationships, travel, technology and finance. Men’s Health is the largest men’s lifestyle magazine brand in the world, offering 41 global editions, a host of apps for iPhone, Android, and BlackBerry subscribers, as well as branded books, eBooks and microsites. The magazine has garnered numerous industry accolades, winning National Magazine Awards in the general excellence and personal service categories as well as being deemed by Media Industry Newsletter as the “#1 Most Notable Magazine Launch of the Last 25 Years.” Men’s Health has also made several appearances on Advertising Age’s “A List” and Adweek’s “Hot List.” For up-to-date news from Men’s Health, visit MensHealth.com, and get instant updates on Twitter (@MensHealthMag) and Facebook (Men’s Health).

About Golden Goose. Golden Goose is a European brand licensing consultancy established in 2002 to help corporate brands develop best-fit licensing opportunities. Based in London the company balances a strategic approach with a professional execution, offering a range of services from brand strategy development through to full service licensing representation. Other clients represented by Golden Goose are Flymo, Maison Blanc, RSPB and Tetley.

About Kerry Foods. Kerry Foods is a leading manufacturer and marketer of added value branded and customer branded chilled foods to the UK & Irish consumer foods markets and selected international markets. Kerry Foods’ market leading brands are household names in our selected markets.

About Fiddes Payne. Fiddes Payne, a privately owned company with the majority of shares held by the White family, is a world-class leader in home baking and herbs and spices. Through constant creativity, we provide top quality, innovative products that deliver a high degree of customer satisfaction. We continue to build a fast growing, profitable organisation that values its consumers, customers, suppliers and employees and strives to deliver excellence in everything we do.

Media Inquiries

Publicist, Communications, Rodale Inc. Ali Marszalkowski Ali.Marszalkowski@Rodale.com 212-808-1724
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