Men’s Health Announces Launch of The Ultimate Men’s Health Guy Search, Presented by Jockey

NEW YORK (March 15, 2017) — Men’s Health, a Rodale Inc. brand, today announced the launch of The Ultimate Men’s Health Guy Search. The contest, presented by Jockey, kicks off with a national call for entries in the magazine’s April issue, which is now available on newsstands. The winner will be featured on the cover of the November 2017 issue of Men’s Health magazine and win the coveted title of The Ultimate Men’s Health Guy.

The Ultimate Men’s Health Guy Search is an annual nationwide search for the man that best embodies the well-rounded, active, health-conscious, and community-oriented lifestyle seen throughout the pages of Men’s Health; in short, he is fit and fearless and brings the spirit of Men’s Health to life every day. Through June 20, 2017, men 18 and older are encouraged to enter by submitting their own compelling story at From the entries, Men’s Health editors will identify nine men who, along with the Readers’ Choice winner, will continue as semifinalists in the competition. In July the top three finalists, as determined by this year’s panel of judges, will be flown to New York City for a photo shoot and to make a final pitch for why they should be named 2017’s Ultimate Men’s Health Guy. The winner will be revealed with the release of the November 2017 issue of Men’s Health.

“The Ultimate Men’s Health Guy Search is a unique opportunity for us to celebrate everyday men who embody our brand’s commitment to a healthy, active, and purposeful life,” says Men’s Health editor in Chief Matt Bean, who will lead the panel of judges. “It’s an honor to shine a light on some of our most inspiring readers in this way, and I can’t wait to read the entries we receive this year.”

Jockey, which was the apparel category sponsor of The Ultimate Men’s Health Guy Search in 2016, returns to the program this year as the presenting sponsor in support of the brand’s “Show ’Em What’s Underneath. Show ’Em Your Jockey” campaign. Jockey’s inspiring #ShowEm campaign centers on individuals who embody the spirit and values of the brand and the characteristics that make them unique.

“Jockey is proud to be the presenting sponsor for The Ultimate Men’s Health Guy Search,” said Mark Fedyk, president of North American wholesale and chief merchandising officer for Jockey. “Jockey’s ‘Show ’Em’ campaign aligns nicely with the spirit of this contest; namely, searching for individuals that are courageous and unwavering in their dedication to a dynamic, well-rounded life.”

Now entering its fourth year, The Ultimate Men’s Health Guy Search has proven to be a life-changing platform for past winners and finalists. This year’s winner will succeed emergency medicine physician and U.S. Army Ranger Jed Ballard (2016), Kentucky firefighter Tim Boniface (2015), and U.S. Army veteran Noah Galloway (2014). Galloway, who lost his left arm and leg serving in Iraq, went on to compete on Dancing with the Stars (ABC) and served as a mentor on American Grit (Fox).

For more information and to submit an entry for The Ultimate Men’s Health Guy Search, presented by Jockey, visit, follow Men’s Health on Facebook, and follow @MensHealthMag on Twitter and Instagram; search the hashtag #MHGuySearch for updates on the contest.


NO PURCHASE NECESSARY. Void where prohibited. Contest period is from 3/14/17 to 10/6/17 and entry period is from 3/14/17 to 11:59 p.m. ET 6/20/17. Must be a physically fit male 18 or older; a legal resident of 49 U.S. states, DC, or Canada (excludes residents of Arizona, Puerto Rico, and Province of Quebec); and comply with the Official Rules. Winner selected based on Entry and Entrant that best exhibits the qualities of The Ultimate Men’s Health Guy. For the Official Rules, go to Sponsor: Rodale Inc., 400 S. 10th Street, Emmaus, PA 18098-0099. Privacy policy:

About Men’s Health

Men’s Health is the go-to source for men seeking the latest and most credible information on health, fitness, style, nutrition, relationships, travel, gear, tech, and finance. Launched in 1988 and published by Rodale Inc., the global voice of health and wellness, Men’s Health is the largest and most trusted multiplatform men’s brand in the world, with a growing monthly audience of 13.6 million, 14.6 million monthly unique visitors to, 13.6 million social media followers, a stable of best-selling books, plus fitness DVDs, award-winning mobile applications, and sold-out events. The Men’s Health global audience tops 47 million, with 37 editions in 60 countries. Since 2000 Men’s Health has been nominated for 15 National Magazine Awards, and in 2010 it received the coveted General Excellence Award from the American Society of Magazine Editors. In 2010 the Media Industry Newsletter declared Men’s Health to be the #1 Most Notable Magazine Launch of the Last 25 Years, and the magazine was named to the Adweek Hot List in 2016. For the latest from Men’s Health, visit, and get instant updates on Twitter (@MensHealthMag), Facebook (Men’s Health), and Instagram (@MensHealthMag).

About Jockey

Founded in 1876, Jockey International Inc. is a privately held company with headquarters in Kenosha, Wisconsin. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion, and innovation. As Jockey grows, the simple commitment to serve their consumers’ needs continues to be their company’s hallmark. Need more Jockey in your life? Shop, call or text 1-800-JOCKEY-1, and follow Jockey on Facebook, Twitter, Pinterest, Instagram, and YouTube.

About Rodale Inc.

Rodale Inc. is a global health and wellness content company based in Emmaus, Pennsylvania, and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness, and love in the world. Starting with you.” Home to a broad portfolio of best-in-class brands, Rodale engages more than 100 million people globally through an array of products and services that include magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video, and events. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, and Rodale’s Organic Life. Rodale Books is the premier destination for wellness content with a purpose, publishing conversation-changing titles that include Jessica Alba’s The Honest Life, Alicia Silverstone’s The Kind Diet, former Vice President Al Gore’s An Inconvenient Truth, Starbucks CEO Howard Schultz’s Onward, Maria Rodale’s Organic Manifesto and Scratch, and Dave Asprey’s The Bulletproof Diet. The Rodale Books website,, is a content and community hub where visitors can find inspiration and information from the world’s top wellness experts. Rodale also produces numerous branded experiences that draw more than 100,000 participants annually. Rodale is a certified member of The Women’s Business Enterprise National Council (WBENC) and has received numerous industry accolades, including spots on Folio’s Top Places to Work in Media and Greatist’s Healthiest Companies in America lists, and has also been recognized as one of the Top 100 Best Adoption Friendly Workplaces.

Media Inquiries

Publicist, Men's Health Jaime Ellyn Marsanico 212-808-1676
Executive Director , Brand Communications Lauren Paul 212-297-1518
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