Men’s Health magazine Launches Eat This, Not That! Application for the iPhone

Men’s Health Magazine Launches “Eat This, Not That!” Application for the iPhone
-Best-Selling Book Series Offered on the Go-

-Latest iPhone App from Men’s Health helps users make healthy and simple food swaps in line and at the grocery store-

New York, NY (December 1, 2009) – Today Men’s Health, the largest men’s lifestyle magazine brand in the world, releases its “Eat This, Not That!” application for the iPhone and iPod Touch at the Apple App Store for $4.99. Based on the best-selling Eat This, Not That! book series, by David Zinczenko, with Matt Goulding, now in its fifth edition, the application puts thousands of healthy food options at user’s fingertips, with tried and true food swaps at restaurants and the supermarket proven to save users thousands of unwanted calories.

“It’s the first weight-loss application with actual editorial content, putting the power of carefully culled nutritional knowledge at users’ fingertips when it matters most-at the point of sale. Not only will the content be constantly updated from the “Eat This, Not That!” website and the pages of the bestselling book series, but the no-diet food swaps should stand shoulders above other weight-loss app with only basic platforms,” said Men’s Health Editor-in-Chief, and Women’s Health Editorial Director David Zinczenko.

In addition to automatically updated food swaps on over 10,000 grocery items and 13,000 restaurant menu items, the application also includes a calorie logger that lets users track their daily and weekly caloric intake, as well as how many calories they have worked off. The application combines this information to provide users with a percentage of allotted calories consumed.

The fourth application from Men’s Health, “Eat This, Not That!” is available for iPhone and iPod Touch for $4.99 from the Apple App Store (www.itunes.com/appstore/). Like its Men’s Health predecessors, the application was built by an in-house team of experts on the forefront of technology and nutritional information. “Eat This, Not That! speaks to a core value of the Men’s Health brand so we didn’t just hand off a spec sheet to a developer, but rather were intimately involved in every step of creating this tool to help our readers reach their weight-loss goals,” said Men’s Health Senior Editor Matt Bean.

Key features include:

EDITORIALIZED FOOD CONTENT
     o Provides access to the same easy-to-use, content-rich information from the pages of the book in a lean, on-the-go format
     o All new content and the latest food swaps appearing on the “Eat This, Not That!” website (www.eatthis.com) are automatically updated into the application

COMPARISON CART
     o Compare two food options side by side to see how they stack up nutritionally

FOOD SEARCH
     o Want a burger but not sure where to find the healthiest alternative? “Eat This, Not That!” offers hundreds of selections at various restaurant chains throughout the country
     o Leave no question as to which food selection makes the grade as you move through the aisles or scan the menu pages

CALORIE LOGGER
     o Track daily and weekly caloric intake
     o Users can maintain a daily budget and track what percentage of allowed calories have been consumed
     o The Weight Tracker pinpoints your weight-loss every step of the way

EMAILABLE SHOPPING LISTS
     o Enables users to create shopping lists within the app that can be emailed to friends and family
     o “Eat This, Not That!” determines an overall grade for items placed in the shopping cart

THE EAT THIS, NOT THAT! GAME
     o Users can test their nutritional knowledge by selecting the healthy alternative from side by side comparison foods

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About Men’s Health (www.menshealth.com)
Men’s Health is the largest men’s lifestyle magazine brand in the world with 40 editions worldwide. Published 10 times a year in the U.S. by Rodale, Men’s Health is the best-selling men’s magazine on newsstands, each month providing its 12 million readers with the latest information on all aspects of a guy’s life including health, fitness, fashion, nutrition, relationships, travel, technology and finance. The magazine has garnered numerous accolades in the industry including several appearances on Advertising Age‘s “A List”, Adweek‘s “Hot List” and Capell’s Circulation Report, which recently named the magazine “Best Newsstand Performer of the Decade.” In 2007, Men’s Health Editor-in-Chief David Zinczenko was named “Editor of the Year” by Adweek magazine shortly after the title secured the top spot on their “Brand Leaders Hot List” in 2006. The magazine has also received a National Magazine Award in the personal service category. Men’s Health also publishes several branded books, DVDs, special interest publications and the online subscription service.

Media Inquiries

Manager, Communications, Men's Health Brett LeVecchio Brett.Levecchio@Rodale.com 212-573-0555
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