Men’s Health Releases Survey Results on Social Media’s Impact on Male Body Image

OCTOBER 24, 2017 – NEW YORK – According to the latest Men’s Health survey, social media influences men’s perceptions of their appearance and body image more than people may realize, with 1 in 3 men ages 18-34 (33%) feeling pressure to look good on social platforms. The Rodale Inc. brand today released the results from a poll conducted online with the GfK KnowledgePanel among U.S. men who use Facebook, Twitter, Instagram or Snapchat, to measure how digital networks like these shape how men see themselves.

The survey answers reveal that almost half of 18-34 year-old men make a concerted effort to appear more attractive on social media. Nearly half of them (45%) have edited or cropped a photo to make themselves look better before posting it, while 1 in 3 men ages 18+ (33%) have done the same. In addition, close to half of 18-34 year-old men (46%) (vs. 32% of men 18+) have taken multiple ‘selfies’ before choosing one to post on social media.

The survey also touches upon a topic that a growing number of women have opened up about experiencing–body shaming; the results prove that it afflicts men, too. 1 in 10 men ages 18-34 (9%) have been teased, ridiculed, ‘trolled’ or ‘body shamed’ about their appearance or weight online or on social media.

The Men’s Health body image poll is featured within the magazine’s November Social Issue, offering insights on how to harness technology so people can be connected when they want to, and free when they don’t. Stories in the issue unveil innovative fitness tips from 20 “Fitfluencers,” explore the reign of big musclemen on Instagram, recount a trip to a rehab for online addicts, deliver advice for posting and “liking” when in a relationship, and more.

“These results show just how much social media has accelerated the pressures on men,” says Men’s Health Editor-in-Chief Matt Bean. “We parse all of the data in our November issue, showing guys how to make this proliferation of content and always-on sharing work for them, rather than against them.”  

Survey Methodology:

Nationally representative sample of 501 U.S. men 18+ who use social media (Facebook, Twitter, Instagram or Snapchat) was interviewed July 28 – 30, 2017, using the GfK KnowledgePanel. The margin of error for the poll is +/-4.5 percentage points. Margin of error is larger for men 18-34.

About Men’s Health

Men’s Health is the go-to source for men seeking the latest and most credible information on health, fitness, style, nutrition, relationships, travel, gear, tech, and finance. Launched in 1988 and published by Rodale Inc., the global voice of health and wellness, Men’s Health is the largest and most trusted multiplatform men’s brand in the world, with a growing monthly audience of 13.8* million, 21.3** million monthly unique visitors to, 15.3*** million social media followers, a stable of best-selling books, plus fitness DVDs, award-winning mobile applications, and sold-out events. The Men’s Health global audience tops 47 million, with 35 editions in 59 countries. Since 2000 Men’s Health has been nominated for 15 National Magazine Awards, and in 2010 it received the coveted General Excellence Award from the American Society of Magazine Editors. In 2010 the Media Industry Newsletter declared Men’s Health to be the #1 Most Notable Magazine Launch of the Last 25 Years, and the title was named to the Adweek Hot List in 2016. For the latest from Men’s Health, visit and get instant updates on Twitter (@MensHealthMag), Facebook (Men’s Health), and Instagram (@MensHealthMag).

Sources: *MRI Spring 2017; **Google Analytics Jan-Aug 2017; ***As of 9/29/2017

Media Inquiries

Associate Director, Public Relations, Men's Health Jourdann Lubliner (212) 808-1750
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