CHICAGO THIS FALL WITH CELEBRITY HOST TYRESE GIBSON
NEW YORK, NY, September 10, 2009 – Men’s Health will host its annual signature event, the Men’s Health UrbanathlonTM & Festival, on Saturday, October 17 in Chicago with celebrity host Tyrese Gibson. The event, now in its third year in Chicago, covers a 10.5-mile course that combines traditional road race elements with obstacle course components against the backdrop of iconic city landmarks like Soldier Field and Navy Pier. Online registration for the race is available at www.MensHealthUrbanathlon.com.
Race highlights include weaving up and down the bleachers at Soldier Field, a tire obstacle at Navy Pier, and Marine Hurdles on the beach. The Urbanathlon Festival, which immediately follows the race and is free and open to the public, will feature live entertainment, health and wellness expos, interactive sports and concessions, as well as samplings and demonstrations by a range of vendors.
Celebrity host Tyrese Gibson-star of the summer blockbusters Transformers and Transformers: Revenge of the Fallen-is in the upcoming Screen Gems film Legion with Dennis Quaid, Paul Bettany, and Kate Walsh and is publishing a comic book entitled Mayhem through Image Comics. Gibson will help get more than 4,000 Urbanathletes prepared to conquer the ten-mile course, warming up with them and sounding the starting gun to kick off the race.
“With over 3,000 registrants already signed up and Tyrese as the event host, we expect this year’s Urbanathlon to be the largest yet, providing our marketing partners with an unmatched opportunity to interact with an audience of young, performance-minded men,” said Jack Essig, SVP/Publisher of Men’s Health. “The city of Chicago has really embraced the Men’s Health Urbanathlon series and we are thrilled to bring the race and festival back for the third consecutive year.”
For the third year, the Challenged Athletes Foundation will be a Beneficiary of the race. Participants can
sign up for the Men’s Health Mission to raise funds for CAF at www.MensHealthUrbanathlon.com.
Aura360 will again provide professional event execution for the Urbanathlon event.
About Men’s Health (www.MensHealth.com.)
Men’s Health is the largest men’s lifestyle magazine brand in the world with 40 editions worldwide. Published 10 times a year in the U.S. by Rodale, Men’s Health is the best-selling men’s magazine on newsstands, each month providing its 12 million readers with the latest information on all aspects of a guy’s life including health, fitness, fashion, nutrition, relationships, travel, technology and finance. The magazine has garnered numerous accolades in the industry including several appearances on Advertising Age‘s “A List”, Adweek‘s “Hot List” and Capell’s Circulation Report, which recently named the magazine “Best Newsstand Performer of the Decade.” In 2007, Men’s Health Editor-in-Chief David Zinczenko was named “Editor of the Year” by Adweek magazine shortly after the title secured the top spot on their “Brand Leaders Hot List” in 2006. The magazine has also received a National Magazine Award in the personal service category. Men’s Health also publishes several branded books, DVDs, special interest publications and the online subscription service www.menshealthtrainer.com.