Rodale Inc., the world’s leading healthy lifestyle media company, today announced that 104 employees across the company commuted to work by bike on Monday. The effort was part of the Rodale 100 Rider Challenge, a program developed to incentivize employees to opt for a healthier, more active mode of transportation and decrease their carbon footprint in exchange for an extended Summer Hours Program. By exceeding the 100-rider goal, Rodale Inc.’s company-wide Summer Hours will commence this Friday, May 15, one week ahead of schedule.
Among those who participated in the company’s Bike to Work Day were Chairman and CEO Maria Rodale, SVP of Digital Operations & Strategy Beth Buehler, Prevention Publisher Lori Burgess, Senior Director of Employee Health & Fitness Budd Coates, SVP of Human Resources Miranda DeSantis, Bicycling Publisher Zack Grice, Rodale Inc. SVP/Group Publisher Chris Lambiase, Runner’s World Publisher Molly O’Keefe, Bicycling Editor-in-Chief Bill Strickland and Runner’s World Editor-in-Chief David Willey.
“It’s exciting to see the enthusiasm that our employees had in planning for and participating in our Bike to Work Day and it speaks to the power and value of motivating and engaging employees with a fun and energetic workplace,” said Maria Rodale.
Rodale held its Bike to Work Day as a kickoff for national Bike to Work Week (May 11-15), a part of May’s designation as National Bike Month. Founded by the League of American Bicyclists, National Bike Month is “an opportunity to celebrate the unique power of the bicycle and the many reasons we ride.“
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About Rodale Inc. Rodale Inc. is the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, Rodale’s Organic Life, and through Rodale Events, LLC, which produces 25 branded events that draw more than 100,000 participants annually. As one of the largest independent book publishers in the world, Rodale has published more than 75 New York Times bestsellers, including The Bulletproof Diet by Dave Asprey, Michelle Davis and Matt Holloway’s Thug Kitchen and The Honest Life by Jessica Alba. A digital leader in the healthy living space with properties such as EatClean, a vertical for those looking to improve their health through clean eating; Zelle, a running site for women; and Rodale’s®, a healthy lifestyle e-tail store, the company continues to find new ways to connect with audiences across developing technologies. Rodale editors are fixtures on the national media circuit, appearing on television regularly as authorities on health and wellness. For more information, visit rodale.com and follow us at @RodaleInc.