Organic Gardening Magazine and Rodale Institute to Raise $500K for Your 2 Cents Sustainable Agriculture Fund

– Natural Products Industry Leaders Sign On to Support the Next Generation of Organic Farmers –

Emmaus, PA, March 8, 2012 – On the eve of Natural Products Expo West, Organic Gardening magazine, in partnership with Rodale Institute, today announced the addition of several new partners to Your 2 Cents, an innovative program that unites consumers and natural product industry leaders in support of the next generation of organic farmers. Organic Gardening joined forces with Rodale Institute to assemble a collective of businesses to support the fund that was launched this past summer with inaugural partner Uncle Matt’s Organics; to date,, DeLoach Vineyards, Boiron/Arnicare, FarmOrganix, Viking Pure, New Chapter, Natural by Nature, Maple Hill Creamery, Brad’s Raw Foods, and EcoTulips have signed on to contribute.

Rodale Institute is hoping to raise $500,000 for Your 2 Cents in 2012. In an effort to achieve this goal, Organic Gardening saw an opportunity to connect its well-aligned advertising partners with a meaningful cause.

“With the creation of Your 2 Cents, we’ve identified a way for mission-driven, values-based brands to join forces to both educate consumers and support the farmers that provide them with the high-quality ingredients that make their products a success,” said Mark “Coach” Smallwood, Executive Director of Rodale Institute. “For these companies, supporting the next generation of organic farmers is good business, and we hope that showcasing this outstanding list of leaders will serve as a call to action for their industry peers.”

Your 2 Cents is designed to raise funds to support student scholarships for sustainable agriculture degrees, military veterans establishing careers in organic farming and new organic farmers, as well as establish research grants for farmers in the Your 2 Cents network. Companies contribute by donating two pennies per case good sold to the Your 2 Cents fund, which is governed by an advisory board consisting of representatives from companies partnering with Rodale Institute on the Your 2 Cents program. The advisory board reviews applications quarterly to allot funds for the education, training and establishment of new organic farmers who will feed America sustainably for the coming generations and beyond. Your 2 Cents grant proposals are currently being accepted for Q3’s April 12 deadline; recipients will be notified within eight weeks of that date.

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Rodale Institute ( is a 501(c)(3) nonprofit dedicated to pioneering organic farming through research and outreach. For over sixty-years, the Institute has been committed to researching the best practices for organic farming and sharing findings with farmers and scientists around the world, advocating for policies that support farmers, and educating consumers about how going organic is the healthiest option for people and the planet.

About Organic Gardening (
Celebrating its 70th anniversary in 2012, Rodale’s Organic Gardening is the leading magazine resource for an organic approach to home, food and garden. With the mission of “living lightly from the ground up,” the magazine empowers readers to lead simpler, healthier lives by making positive connections with the world through gardening. Featuring fresh ideas for home-cooked meals, accessible tips, tools and tricks for gardeners of all skill levels, and gorgeous photography that inspires, Organic Gardening helps readers garden to truly live their whole lives.
Follow Organic Gardening on Twitter @OGMag and Facebook at Organic Gardening is also available on the iPad.

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Executive Director, Corporate Communications Katie Hunsberger 212-808-1372
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