Organic Gardening Magazine Launches App for Apple iPad

Includes Exclusive Welcome Video from Rodale Inc. CEO Maria Rodale, Never-Before-Seen Photos, and an Excerpt From Noel Kingsbury’s New Novel

New York, NY (October 14, 2010) – Rodale Inc.’s Organic Gardening today announced that the digital edition of the publication, designed exclusively for the iPad, is now available for purchase in the Apple App store for $3.99. Organic Gardening is the first gardening magazine to enter the iPad market, and this is the first app offering from the brand. The Organic Gardening iPad launch marks the fifth Rodale title to enter the iPad market.

The October/November issue of Organic Gardening serves as the title’s inaugural digital edition. Users will receive a host of multimedia and interactive content, plus exclusive videos from Rodale Inc.’s CEO Maria Rodale and an excerpt from Hybrid, Noel Kingsbury’s highly acclaimed history of plant hybridization, published by the University of Chicago Press.

In addition to the in-depth coverage of organic gardening techniques, plants and design found in the print edition of the magazine, users will be able to dig deeper into Organic Gardening’s world with bonus content not found in the actual issue, including inspiring photo galleries and many delicious and healthy recipes to supplement those featured in the issue. Most appealing to users at all levels of garden ability will be the how-to videos bringing the art and craft of organic gardening vividly to life.

“For 70 years, readers have turned to Organic Gardening as the leading media resource for ‘living lightly from the ground up™,’ as we consistently deliver the safest and most natural approach to creating a healthy lifestyle by beginning in the garden,” says Ethne Clarke, Editor-in-Chief, Organic Gardening. “Our entry into the iPad forum gives us another exciting way to connect with our readers as well as attracting a new audience from the next generation of gardeners.”

About Organic Gardening (www.OrganicGardening.com)
For 70 years, Rodale’s Organic Gardening, the leading magazine resource for living a healthier, more environmentally conscious lifestyle, has been empowering its readers with the most trusted, eco-friendly news and information. With the mission to “work in harmony with nature,” its editorial landscape leads the charge toward a sustainable future, delivering the safest and most natural approach to health, home, food and garden. In 2009, the magazine experienced double-digit gains in ad sales, newsstand sales and total circulation, further reinforcing the power and growing vitality of the green movement. In 2010, Organic Gardening earned the # 8 spot on AdWeek’s prestigious “Hot List: 10 Under 60.”

About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Vice President Al Gore’s Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com

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Media Inquiries

Manager, Communications, Men's Health Erin Miller Erin.Miller@Rodale.com 212-573-0378
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