Organic Gardening to Increase Rate Base to 260,000 with February/March 2009 Issue

For Immediate Release:

ORGANIC GARDENING TO INCREASE RATE BASE TO 260,000
WITH FEBRUARY/MARCH 2009 ISSUE

Emmaus, PA and New York, NY, January 12, 2009-Organic Gardening magazine (www.organicgardening.com), published by Rodale, Inc., will increase its rate base to 260,000 from 235,000, effective with the February/March 2009 issue, announced Publisher Christopher Lambiase.

During the first half of 2008, Organic Gardening delivered 262,465 on a rate base of 235,000* for an 11.7% bonus. Strong consumer demand for the magazine is the driving force behind the increased rate base. During first half 2008, Organic Gardening experienced a 26.4% increase in total circulation over the same period in 2007 (1H 2008, 1H 2007 ABC Publisher’s Statements). During that time period, single-copy sales increased 42.9% and subscriptions rose by 25.9%.

“The increasing importance of environmental responsibility is helping put a spotlight on living an organic lifestyle. As it becomes more and more culturally relevant, Organic Gardening‘s core-values, which the magazine has embraced for over 65 years, appeal to even more readers,” said Lambiase. “We will continue to serve our readers, both new and long-time, with authoritative editorial that will help them to live a healthy lifestyle while treading lightly on the environment.”

* ABC Publisher’s Statement

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About Organic Gardening
For 65 years, Rodale’s Organic Gardening magazine has been inspiring and empowering readers with trusted information about how to work in harmony with nature in their gardens, and tread lightly on the environment in all aspects of their lives. As the essential resource for any gardener, Organic Gardening provides the most current and authoritative information available, with a focus on making the process of gardening fun and easy. It’s online property organicgardening.com delivers gardening techniques, solutions, and interactive discussions on organic principles. Organic Gardening leads the charge toward a sustainable future with integrity, authority and relevance, providing editorial that shows readers how to care about their health, home and garden safely and naturally.

Contact:
Erin Clinton
212-808-1683
erin.clinton@rodale.com

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