Prevention Appoints Laura Petasnick to Associate Publisher, Advertising

Press Contact:
Lauren Kuschner-Grossman
212.573.0343
lauren.kuschner@rodale.com

FOR IMMEDIATE RELEASE

PREVENTION APPOINTS LAURA PETASNICK TO ASSOCIATE PUBLISHER, ADVERTISING

New York, NY – August 12, 2009 –Prevention SVP/ Publisher Mary Murcko announced today the appointment of Laura Petasnick to Associate Publisher, Advertising overseeing Prevention‘s national sales team.

Most recently, Petasnick was the Advertising Director at Condé Nast’s Vogue where she managed the beauty, health and auto categories as well as the Chicago office. During her tenure, she led her sales team to increase market share and secured exclusive, high impact units and platforms for top beauty accounts such as Procter & Gamble, L’Oréal USA, and Estée Lauder.

Prior to her post at Vogue, Petasnick spent eight years at Time Inc. From March 2006 – February 2008, she served as Vice President, Corporate Sales, where she spearheaded the corporate account list in the beauty and fashion categories. During that time, she partnered with corporate marketing, research and Time, Inc. Digital to create and sell integrated programs that spanned multiple magazine brands. Previously, she was the Executive Director, Fashion & Beauty Advertising at Real Simple overseeing the East Coast fashion and beauty categories. Petasnick was a vital part of the Real Simple launch team, serving as the Fashion & Beauty Director from October 1999 – May 2004. During that time, she locked in top clients such as L’Oréal, Lancôme, Estée Lauder, Clinique, Clarins, Chanel, Liz Claiborne, Tommy Hilfiger, Ralph Lauren, and Coach.

“Laura’s exemplary track record coupled with her unprecedented success in developing and selling integrated programs makes her the top choice to further raise the bar for the Prevention brand,” says Murcko. “We are confident she will be an invaluable asset and help lead Prevention to great heights.”

Additionally, Petasnick held sale positions at The Wall Street Journal and Weekend
Journal
, Bon Appetit, and Chicago Magazine. She is holds B.A., Communications from Arizona State University.

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About Prevention:
Prevention is the #1 healthy lifestyle magazine in the U.S., with an audience of more than 10.5 million as well as the top online health magazine destination (http://www.prevention.com) with 1.8 million unique visitors each month, 17 million page views and 1.3 million in newsletter distribution. Prevention publishes branded books-most recently the bestselling Flat Belly Diet! – special-interest publications, bookazines, DVDs, and 16 international editions. In 2007, Prevention was named to Ad Age‘s prestigious “A-List” and won a Folio Ozzie Award for “Best Redesign” and a Capell “Best Performer” Honorable Mention for circulation gains.

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