Prevention.com Relaunches

FOR IMMEDIATE RELEASE:
Contact:

Karen Mazzotta, 212-808-1660
Karen.Mazzotta@Rodale.com
Angelica De Las Salas, 212-573-0207
Angelica.DeLasSalas@Rodale.com

 

Prevention.com Relaunches

Poised to be Digital Health Resource Leader with Encyclopedic Content, Robust Video Library, Top Experts, Integrated User Community, Customizable Multimedia Tools & More

 

New York, Sept. 4, 2007 — Prevention.com has relaunched featuring deep encyclopedic content, customizable multimedia tools, a robust and growing video library, social networking features, top expert and community blogs, and more — all within a new design that is modern, engaging, and nimble.

“This is Prevention 24/7,” says Prevention.com editorial director Nicola Bridges, who orchestrated the new site. “We’ve ratcheted up functionality — so each user’s specific interests are easy to find — built community hubs to encourage connections and provide our audience with direct access and dialogue to Prevention’s experts; and integrated customizable multimedia tools — personalized training calendar programs, health trackers, weight loss journals, diagnostic quizzes, brain games and more — that enable users to play and live in the space.”

Says Prevention editor-in-chief Liz Vaccariello, “As the tenth largest magazine in the country, Prevention already serves nearly 11 million readers. With the relaunch of Prevention.com, we’ll be able to provide a home base for the swelling population of users turning to the Web for their health information needs. Prevention.com now truly reflects the authority of this 57-year-old brand and is poised to be a digital health resource leader. We’re thrilled.”

Highlights of the new site features and functionality include:

Comprehensive and exhaustive cross-referenced databases and tools from leading information providers:
· Medical Conditions (National Women’s Health Resource Center)
· Drugs & Medications (American Society of Health-System Pharmacists)
· Foods & Nutrition (Healthnotes)
· Vitamins, Herbs & Supplements (Healthnotes)
· My HealthTracker (FitDay)
· Recipes (Allrecipes.com)
· Health Video Library (HealthiNation)
· Diagnostic Quizzes (RealAge)

Community hubs:
· Discussion forums & support groups
· Editorial, expert, and user blogs allowing comment, instant access and exchange
· Instant, user-tallied “Top” content, “Most Popular,” “Most Emailed,” and “Users Also Read” features

Multimedia tools for optimum online browsing, active participation, and interaction:
· Customizable and motivational health and fitness trackers
· Personalized fitness and workout programs
· Brain games
· Diagnostic quizzes
· Podcasts

A video library with segments that are condition-specific (heart disease, asthma, migraines, e.g.) and which offer friendly advice from Prevention experts and editors:
· Arthur Agatston, MD, preventative cardiologist, South Beach Diet creator
· Brian Wansink, PhD, food psychologist, author of Mindless Eating
· Andrew Weil, MD, holistic and integrative medicine pioneer
· Chris Freytag, American Council on Exercise board director, personal trainer
· Cynthia Sass, RD, MPH, Prevention nutrition director, Grocery Guru author
· Rebekah George, Prevention beauty director
· Liz Vaccariello, Prevention editor-in-chief

Blogs:
· “Vital Finds,” David Katz, MD, Yale Prevention Research Center co-founder
· “From the Heart Doctor,” Arthur Agatston, MD
· “Healthy Living,” Andrew Weil, MD
· “Get Fit,” Chris Freytag
· “Food Think,” Brian Wansink
· “Food for Thought,” Cynthia Sass, RD, MPH

New Site Channels:
· Health
· Weight Loss
· Fitness
· Nutrition & Recipes
· Lifelong Beauty
· News & Voices
· My Health Trackers
· Video

Says Bridges, “The site is perfectly aligned with the new brand vision under Liz Vaccariello. It’s energetic, motivational, inspirational, and empowering.”

Media Inquiries

EVP, Communications Robin Shallow Robin.Shallow@Rodale.com 212-573-0474
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