NEW YORK, NY (January 19, 2011) – Today, Prevention—the #1 healthy lifestyle brand in the world—launches Outsmart Diabetes: a personalized, feature-rich, free content area consisting of all Prevention’s superior diabetes coverage at http://www.diabetes.prevention.com. Outsmart Diabetes joins Prevention’s overall diabetes platform, which includes books, DVD’s, special interest publications and bookazines. Prevention is read by over 10 million people and published by Rodale Inc. In 2010, reports indicated that the number of Americans diagnosed with diabetes is rising and as many as one in three adults could have the disease by 2050 (CDCP).
Bill Stump, SVP/Editorial Director, Prevention, said, “Prevention’s Outsmart Diabetes will be the most trusted, dynamic source of information for those living with or at risk of diabetes, cutting through the mass of conflicting services and products to bring clarity to consumers with diabetes interests/needs. As the leading healthy lifestyle magazine in the U.S., Prevention offers consumers pursuing a healthy life, the proactive information they need to feel their best.”
Prevention’s Outsmart Diabetes will be based on the latest science, joining Prevention’s renowned authority with its service-oriented point of view. Diabetes content will include:
• An emphasis on delicious food, diet instruction and inspiration ~ hundreds of simple, yummy recipes, including desserts!
• Customized meal plans based on caloric needs
• Personalized menus and shopping lists
• Automatic calorie and nutritional tracking
• Ways to manage blood sugar, naturally, with food and fitness
• Basics of better care (diabetes 101), with direct access to and support from certified nutrition, fitness and motivation experts.
• Exercise tips and plans, individualized programs, printable journals, progress charts, etc.
• Message boards, member success stories, and more!
Outsmart Diabetes will also provide advertisers with a completely unique opportunity to reach a precise—and growing—demographic. Paired with the aforementioned editorial assets is Prevention’s database of 2.8 million consumers specifically interested in messages, products, and more related to diabetes. Outsmart Diabetes will allow advertisers to reach the consumer across all platforms, print and digital.
# # #
Prevention is the nation’s leading healthy lifestyle brand, with a U.S. magazine audience of 10.2 million readers, 3.5 million readers internationally of 16 international editions, and a top digital destination http://www.prevention.com that has 2.6 million unique visitors each month, 22 million page views, and 1.3 million newsletter subscribers. Each year, nearly 50 million Prevention products are sold, including books, special-interest magazines and bookazines, and DVDs. Prevention’s Twitter handle is @PreventionMag and Prevention can be found on Facebook at http://www.facebook.com/preventionmagazine. Prevention magazine and its apps are available on the iPhone and iPad.