Prevention Magazine and QVC Team Up for “Wellness Wednesdays” in February

FOR IMMEDIATE RELEASE:
Contact: Karen Mazzotta, 212-808-1660
karen.mazzotta@rodale.com

PREVENTION MAGAZINE AND QVC TEAM UP
FOR “WELLNESS WEDNESDAYS” IN FEBRUARY

New York, NY (February 9, 2009) – Prevention and leading multimedia retailer QVC have recently joined forces to launch “Wellness Wednesdays,” a new healthy-living program on QVC’s This Morning show. The segments are scheduled to appear each Wednesday at 8 AM (ET) throughout February and feature the latest diet and nutrition products from Prevention.

“We are truly excited to have forged this new relationship with QVC,” said Liz Vaccariello, Prevention editor-in-chief. “It is a great opportunity for us to help millions of people with our expertise, books, DVDs and online tools.”

Vaccariello, who appears as a guest for “Wellness Wednesdays,” provides advice on how to use Prevention products as well as tips and tricks for obtaining maximum results. She also encourages viewers to increase their success by recording their progress at www.prevention.com/myhealthtracker, a special web page that has been designed to help chart individual achievements and map out a strategy for success.

Prevention fitness contributing editor Chris Freytag is also scheduled to serve as a guest for the final segment on February 25 to introduce her new book Two-Week Total Body Turnaround.

“We are continually looking for new and innovative ways to engage our customers through interesting show concepts and unique products,” said Rich Yoegel, director of merchandising for QVC. “By working with Prevention, which is a leader in the healthy lifestyle industry, we are not only able to provide great products but also offer special insight into how to maximize their effectiveness.”

Products featured during the “Wellness Wednesday” segments are available on QVC at www.prevention.com/QVC or www.QVC.com.

About Prevention

Prevention, published by Rodale Inc., is the #1 healthy lifestyle magazine brand and the 11th largest magazine in the nation, with more than 11 million readers. The top online health magazine destination, www.prevention.com has 1.75 million unique visitors each month. Prevention publishes branded books, most recently the top-selling Flat Belly Diet! (www.flatbellydiet.com), special-interest publications (SIPs), bookazines, DVDs, and 15 international editions. Team Prevention, (www.prevention.com/walking, also leads walking marathons across the country.

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 166 million homes worldwide. The company’s Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, Pa.-based QVC has shipped more than a billion packages in its 22-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

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Media Inquiries

Executive Director, Communications, Prevention Karen Mazzotta Karen.Mazzotta@Rodale.com 212-808-1660
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