NEW YORK, NY (June 29, 2010) – Rodale Inc. announced that the digital edition of Prevention’s July issue,
designed exclusively for the Apple iPad, is available for purchase today. The issue, featuring Olympic swimmer
Dara Torres on the cover, is available for download in the Apple iTunes store for $2.99, followed by the August
issue, featuring Oscar nominee Laura Linney on the cover, on sale Tuesday, July 6. Prevention on the iPad is
both a progression of how consumers access health information 24/7, and Prevention’s success with branded
applications on the iPad and iTouch, as the actionable and service-oriented content perfectly translates onto
mobile devices. Prevention is the nation’s leading healthy lifestyle magazine and a trusted health authority on
weight loss and maintenance, fitness and nutrition and joins sibling brands Men’s Health and Women’s Health
on Rodale Inc.’s current iPad roster.
In addition to the top health news, beauty, fitness and nutrition advice, and recipes and lifestyle tips that
Prevention is known to deliver monthly in its print edition and daily on Prevention.com, the iPad app will allow
users to delve deeper and interact with useful, on-target information as never before. The July issue of
Prevention kicks off a three-month signature editorial program, the “Prevention Defy Your Age Challenge,”
which tackles aging in terms of beauty, fitness and nutrition and has been shown to scientifically improve vital
Prevention on the iPad is a highly interactive experience with specially developed content including behind-the-scenes
videos, bonus cover shoot photo galleries, real-time polls, Facebook and Twitter sharing capabilities
and links to purchase featured products and view additional relevant content, instantly. Specific to the July
iPad launch, users will be privy to exclusive content including videos with Chef Emeril Lagasse, Nutritionist
Cheryl Forberg, and CBS’s “The Doctors,” along with bonus photos and interviews from Prevention’s cover
shoot with Olympic swimmer Dara Torres. Other signature Prevention content with bonus iPad material
includes reader polls on summer vacation destinations, extra recipes, favorite workouts, and interviews and
insights with our “Defy Your Age” real-life beauty panelists.
“For 60 years, readers have turned to Prevention’s trusted content through multiple media touch points,” says
Bill Stump, SVP/Editorial Director, Prevention. “Our entry into the digital iPad forum further reinforces the
power of our highly engaged and nimble audience—those who are loyal to the brand and connected to the
digital space. Prevention on the iPad and other emerging technologies allows us to put the best information in
the right hands at the right time.”
Prevention also has three weight management iPhone/iPad apps available at the Apple App Store with a fourth
in the works: “400 Calorie Fix” ($1.99 for purchase), “Portion Control” ($0.99) and “Flat Belly Diet Meal Maker”
(free), which deliver hundreds of calorie and portion control options for eating on the run; an upcoming fitness
app with partner PumpOne is currently in development.
· “400 Calorie Fix” is based on Prevention’s groundbreaking new book, 400 Calorie Fix, and the simple
weight loss/management rule of consuming four, 400-calorie meals per day. The application allows users
to obtain caloric information and healthy alternatives from top restaurants, fast-food chains and local
markets. Additionally, users can locate 400-calorie cocktails and desserts and be alerted to “calorie
bombs” from the application’s 22 restaurants and fast food establishments. Users can also find the closest
chain or type of restaurant they’re looking for—right when hunger hits!
· “Portion Control” encourages users to ditch the food scale and measuring cups and reveals the best-kept
secrets to determine figure-friendly portions. Key features include portion control pop quizzes and cheat
sheets where users can test their knowledge, discover their portion control personality and download
printable wallet-size cheat sheets for convenient reminders.
· “Flat Belly Diet Meal Maker” is based on Prevention’s best-selling book, The Flat Belly Diet, a research-backed
eating plan based on a link between eating MUFAs (monounsaturated fatty acids) and shedding
dangerous belly fat. This application features over 100 belly-flattening recipes that users can search by
meal or MUFA type. Users can also create a shopping list from their favorite recipes.
· Prevention’s upcoming fitness app with PumpOne will include lifestyle videos based on Prevention.com’s
successful 60-second solutions, and will serve as a workout tracking app with social media sharing
capabilities. Consisting of workout routines developed by Prevention, users will be able to view
Prevention’s Twitter feed (@PreventionMag) and post updates to their own feed upon completion of a
Prevention is the #1 healthy lifestyle brand in the U.S., with a magazine audience of more than 10.2 million
readers as well as the top online health magazine destination www.prevention.com with 2.6 million
unique visitors each month, 22 million page views and 1.3 million in newsletter distribution. Prevention also
publishes branded books—most recently 400 Calorie Fix and the best-selling Flat Belly Diet! franchise—
special-interest publications, bookazines, DVDs, and 16 international editions. In 2009, nearly 50 million
Prevention-branded products were sold.
About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness
of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale
reaches more than 70 million people around the world through multiple distribution channels, including
magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the
best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health,
Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book
publisher in the United States, with a collection of bestselling titles, including Vice President Al Gore’s Our
Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has
more than 25 million active customers in its database. www.rodale.com