February 2, 2010—New York, NY— Prevention SVP and Editor-in-Chief Liz Vaccariello today announced the launch of “Ask The Doctors”—a monthly column penned by the hosts of the Emmy-nominated daytime talk show “The Doctors,” from Stage 29 Productions and CBS Television Distribution. Beginning with the March 2010 issue, Prevention magazine readers will receive expert medical advice from the show’s medical dream team—E.R. physician Dr. Travis Stork, OB/GYN Lisa Masterson, plastic and reconstructive surgeon Dr. Drew Ordon and pediatrician Dr. Jim Sears. Since September 2009, the multi-tiered, integrated partnership between Prevention magazine and “The Doctors” has also featured multiple guest appearances on the show by Vaccariello and a comprehensive online promotional program. The March issue, which features celebrity Marg Helgenberger on the cover, hits newsstands today.
“Ask the Doctors” will serve as a one-page “house call” for Prevention readers’ most pressing health questions. Real reader questions are answered by “The Doctors” in traditional Q&A format, “One-Word Answer,” and advice is also given on how to “Live Like a Doc!” The column will also include tune-in details for upcoming episodes featuring Prevention. Vaccariello appears monthly on “The Doctors” as a “5th chair” guest host and in regular “Prevention Magazine Health Hearsay” spots, which air every few weeks. Her next guest host appearance on “The Doctors” is on Fri., Feb. 5th.
“Our readers have responded really well to Prevention’s collaboration with ‘The Doctors’ and we’re pleased to officially welcome them into our arsenal of health authorities,” says Vaccariello.
Last month, Prevention and “The Doctors” jointly kicked-off a nationwide search for America’s “Picture of Health”—an individual who has an inspirational story of health, one who motivates others to adopt a healthier lifestyle and/or one who has overcome a significant obstacle to achieve strength, health and overall happiness. Voting for finalists will run from April 1 – 15 at www.prevention.com/pictureofhealth. The “Picture of Health” winner will appear in the pages of Prevention magazine, on an episode of “The Doctors,” and win $5,000 for themselves and another $5,000 donation for the charitable organization of their choice.
Prevention is the #1 healthy lifestyle network in the U.S., with a magazine audience of more than 10.5 million readers as well as the top online health magazine destination www.prevention.com with 2 million unique visitors each month, 21 million page views and 1.3 million in newsletter distribution. Prevention also publishes branded books—most recently 400 Calorie Fix and the #1 New York Times best-selling Flat Belly Diet! franchise—special-interest publications, bookazines, DVDs, and 16 international editions. In 2009, nearly 50 million Prevention-branded products were sold.
The Doctors tapes in front of an audience in Hollywood and is produced by Stage 29 Productions and distributed by CBS Television Distribution. Jay McGraw, Carla Pennington and Dr. Phil McGraw are executive producers, and Andrew Scher is the co-executive producer. CBS Television Distribution is the preeminent company in worldwide television syndication. CTD produces or distributes 11 first-run series and holds the largest internationally distributed television library at 70,000 hours strong. CTD is a unit of CBS Corp.
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