Prevention Magazine’s First-Ever Take Charge Tour Rolls Into Chicago

WITH OLYMPIAN DARA TORRES, JOURNALIST HODA KOTB AND MORE ON SATURDAY, OCTOBER 23

Official Sponsors Include Post Foods, LLC, Boiron, Arm & Hammer ®

NEW YORK, NY (October 14, 2010) —Prevention magazine—the #1 healthy lifestyle brand in the U.S.—has announced that the first stop of the nationwide “Prevention Take Charge Tour” will take place Saturday, October 23rd in Chicago’s Millennium Park. Special guests Olympian Dara Torres and NBC TODAY anchor/journalist Hoda Kotb will be Prevention’s Take Charge Inspirational Icons. Featuring updates on the latest findings in nutrition, fitness, and age-defying beauty from Prevention, financial planning sessions and career seminars, nutrition consultations and cooking demos, and preventative medical screenings, this free-to-the-public, one-day-only event is a one-stop destination for taking charge of your health. More information on the event, speakers, demonstration times and sponsors can be found at www.prevention.com/takecharge.

Prevention Publisher Laura Petasnick said, “We’re thrilled to bring our first-ever Take Charge Tour to Chicago. Nothing is more relevant in today’s day and age than living a healthy lifestyle. As the largest health magazine brand and a trusted health authority, Prevention is proud to offer the latest and best information and experts, to inspire Chicagoans to take charge of their personal health.”

From 10 a.m.- 5 p.m. on Saturday, October 23rd in Millennium Park’s Chase Promenade South, attendees will have the opportunity to interact with prominent experts in health and wellness, experience and partake in fitness demonstrations and preventative medical screenings, and try new and different healthy products. Giveaways, cooking demonstrations, surprise age-defying makeovers, and motivational stories will be featured throughout the day.

Dara Torres is an Olympian, New York Times bestselling author, mother, role model, and arguably the fastest female swimmer in America. She is the first American swimmer to compete in five Olympic Games and has won a total of 12 Olympic medals in her career. In 2008 Dara captured the hearts and minds of people of all ages when she launched her comeback as a new mother at the age of 41 – eight years after her last Olympics and her retirement from competitive swimming. She is the author of Age is Just a Number: Achieve Your Dreams At Any Stage in Your Life and Gold Medal Fitness: A Revolutionary 5-week Program.

Hoda Kotb is the cohost of the fourth hour of NBC’s “TODAY.” In her twelve years at NBC, Kotb has covered a wide variety of domestic and international stories and received numerous awards, including the Peabody in 2006. She is a four-time Emmy nominee and has just published Hoda: How I Survived War Zones, Bad Hair, Cancer, and Kathie Lee.

Diane Henderiks, R.D. aka “Dietitian in the Kitchen™” is a leading U.S. nutritionist, personal chef, cookbook author and television personality. She is a contributing chef to Prevention and a monthly on-air contributor for ABC’s Good Morning America Health. Diane aims to raise the culinary bar for healthy cooking and create meals that are both nutritious and delicious.

Kimberly Fowler is the founder and owner of YAS Fitness Centers and the author of The No OM Zone (Rodale 2009). Called “the face of modern yoga” Fowler has been featured on CNN, in W, People, Glamour, New York Times, and Yoga Journal.

Dr. Woodson Merrell, named by New York magazine as a “Leader for the New Millennium,” is chairman of the Department of Integrative Medicine at Beth Israel Medical Center, Manhattan campus of Albert Einstein College of Medicine, an assistant clinical professor of medicine at Columbia University College of Physicians and Surgeons and the author of Power Up.

Ruth Kahn Sonnenshein is a celebrity wardrobe stylist, merchandising director and style commentator for runway shows and fashion magazine events. Ruth’s celebrity clients have included Rachel Bilson, Morgan Freeman, Pete Wentz, Malin Akerman, Sandra Oh, and Mark Ruffalo, amongst others.

Presenting sponsors include POST, Boiron, and Arm & Hammer. At the Take Charge Breakfast Bar, guests will be able to sample three Post Cereal brands (Grape-Nuts, Post Shredded Wheat and Post Raisin Bran). Diane Henderiks will demonstrate how to make healthy and delicious recipes at home using Post cereals and at the Post Kiosk guests can pick up healthy recipe cards. On the PreventionTake Charge website, Post has sponsored a monthly recipe guide using Post cereals, a walking map of Chicago and has their experts sharing advice on nutrition and fitness.

Boiron will promote Oscillococcinum as a solution for preventing cold and flu for the whole family. On behalf of Boiron, Dr. Woodson Merrell will share tips for staying healthy this flu season and provide one-on-one advice for guests at the Boiron kiosk.

The Arm & Hammer white lounge will give visitors a comfortable place to relax as well as get a whitening consultation from a dentist and show off their white smile in a custom photo booth. They will also share tips on how to keep your smile its whitest.

Prevention is the #1 healthy lifestyle brand in the U.S., with a magazine audience of more than 10.2 million readers as well as the top online health magazine destination (www.prevention.com) with 2.6 million unique visitors each month, 22 million page views and 1.3 million in newsletter distribution. Prevention also publishes branded books—most recently 400 Calorie Fix and the best-selling Flat Belly Diet! franchise—special-interest publications, bookazines, DVDs, and 16 international editions. In 2009, nearly 55 million Prevention-branded products were sold. Prevention also publishes one-of-a-kind studies in the fields of beauty (Prevention Defy Your Age Beauty Report), food (Shopping for Health with the Food Marketing Institute) and healthcare (Consumer Reaction to DTC Advertising of Prescription Drugs).

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Media Inquiries

Senior Director, Communications Bethridge Toovell Bethridge.Toovell@Rodale.com 212-573-0214
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