Co-Branded, Online Event Offers Daily Weight Loss & Exercise Tips to Support America’s #1 New Year’s Resolution
New York, NY – January 4, 2010 – Prevention and msnbc.com announced today they will kick off their first-ever co-branded online event “January Jumpstart: Get Slim with Prevention.” Based on Prevention‘s groundbreaking new book, 400 Calorie Fix, the month long calendar will provide daily eating and exercise tips intended to fuel energy, boost metabolism, encourage motivation, and help users achieve optimal weight-loss results. Topics will include straight-shooting tips such as “How to Downsize Your Dinnerware,” “Realize Hunger Isn’t an Emergency,” “Know the DNA of a Fat Bomb,” and “Eat Fruit, Don’t Drink It.” The collaboration will live online at msnbc.com’s Health section at http://www.januaryjumpstart.msnbc.com. 400 Calorie Fix also appears as a monthly column in Prevention magazine and online on www.prevention.com; a copy of the book can be purchased at www.400CalorieFix.com.
The co-branded initiative will host a plethora of online tools including an interactive fitness calendar, discussion forum, reader call-outs and social networking. Readers can share their favorite tips and track their progress with their friends on Twitter and Facebook –and have daily tips sent via text to their phones. Further promotion will include two daily “January Jumpstart” referral links on www.prevention.com along with mobile feeds, newsletters, and email blasts.
“We’re thrilled to partner with msnbc.com to offer our dual-audiences this all-inclusive guide to weight loss and amazing health,” says Liz Vaccariello, Editor-in-Chief of Prevention. “Users will be privy to a full month of weight loss information, tons of support and encouragement and the very best tactics to help them achieve their goals!”
“Prevention‘s simple day-by-day plan helps turn users’ best intentions into doable daily habits,” says Julia Sommerfeld, Senior Health Editor of msnbc.com.
Prevention is the #1 healthy lifestyle magazine in the U.S., with an audience of more than 10.5 million as well as the top online health magazine destination (www.prevention.com) with 1.9 million unique visitors each month, 21 million page views and 1.3 million in newsletter distribution. Prevention publishes branded books-most recently the bestselling Flat Belly Diet! and 400 Calorie Fix -special-interest publications, bookazines, DVDs, and 16 international editions. In 2007, Prevention was named to Ad Age‘s prestigious “A-List” and won a Folio Ozzie Award for “Best Redesign” and a Capell “Best Performer” Honorable Mention for circulation gains.
Msnbc.com delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft’s advanced technologies, the site presents compelling, diverse and visually engaging stories on the consumer’s platform of choice. Based in Redmond, WA, msnbc.com is a joint venture of Microsoft (NASDAQ: MSFT) and NBC Universal (NYSE: GE).
Prevention: Lauren Kuschner-Grossman
Lauren.firstname.lastname@example.org | 917.340.0390
msnbc.com: Gina Stikes
Gina.email@example.com | 212.664.7403