New York, NY, December 6, 2010 – Prevention Publisher Laura Petasnick today announced the promotion of Michael Kuntz to Associate Publisher, Integrated Sales, effective immediately. Kuntz was previously Prevention’s Digital Director managing ad sales for the eastern region; he will report to Petasnick. Prevention magazine is the #1 healthy lifestyle brand in the U.S. and published by Rodale Inc.
Petasnick said, “Michael is the perfect choice to lead the national Prevention sales team. Prevention seamlessly brings together print and digital for our partners, and our commitment to strategic integration will continue to set us apart in 2011.”
With Kuntz as Digital Director, Prevention secured cross-platform partnerships with top beauty, retail, CPG and pharmaceutical advertisers including Procter & Gamble, Pfizer, Wal-Mart, Estee Lauder and CVS, in 2010.
Before joining Rodale, Kuntz was Senior Director of Strategic Development at digital start-up Kontera where he cultivated partnerships with several traditional publishing houses and digital media firms, including Rodale. Prior to his post at Kontera, Kuntz served as Director of Digital Strategy at SmartMoney, during which it became one of the first magazine brands to deploy an integrated sales approach.
Kuntz holds a B.A. in Marketing Communications from the University of Maryland and lives in Edgewater, NJ with his wife Aura; they are expecting their first child next year.
Prevention is the #1 healthy lifestyle brand in the U.S., with a magazine audience of more than 10.2 million readers as well as the top online health magazine destination (www.prevention.com) with 2.6 million unique visitors each month, 22 million page views and 1.3 million in newsletter distribution. Prevention also publishes branded books—most recently 400 Calorie Fix and the best-selling Flat Belly Diet! franchise—special-interest publications, bookazines, DVDs, and 16 international editions. In 2009, nearly 50 million Prevention-branded products were sold. Prevention also publishes one-of-a-kind studies in the fields of beauty (Prevention Defy Your Age Beauty Report), food (Shopping for Health with the Food Marketing Institute) and healthcare (Consumer Reaction to DTC Advertising of Prescription Drugs).
# # #