—”THE HONEST LIFE” TEACHES FAMILIES STYLISH, FUN WAYS TO REDUCE TOXIC CHEMICAL EXPOSURE AND LIVE HEALTHIER AND HAPPIER LIVES—
NEW YORK, NY, March 19, 2012 – Rodale Inc. is pleased to announce the acquisition of THE HONEST LIFE by Honest Company Founder and Golden Globe-nominated actress Jessica Alba. Rodale Books Publisher Stephen Perrine acquired world rights in a deal with Richard Abate of 3Arts.
THE HONEST LIFE will be a how-to handbook based on Alba’s mission of creating a natural, authentic, and non-toxic life for her family. Having recently launched her first business, The Honest Company, with business partner and book co-author Christopher Gavigan, Alba will share her journey as a mother and business entrepreneur, seeking to give her children a better and safer start in life. THE HONEST LIFE will offer lifestyle tips on how to create a non-toxic home; from design tips to some of Alba’s favorite family recipes; beauty tips that will include “home made” treatments to incorporate into your routine; simple, fun DIY family projects; tips on making sure your home is filled with only the purest of materials; and inexpensive ways to find your own authentic style.
“When I became a mom, I wanted to learn everything I could about living healthfully and happily, and shielding my family from unwanted chemicals,” says Alba. “And I want to help other parents learn to do it, easily and inexpensively. That’s what THE HONEST LIFE is all about.”
Said David Zinczenko, EVP and General Manager of Rodale Books, “Jessica Alba has found a unique way to empower young families to live safer and healthier. As a publisher whose core mission is to inspire and enable people to improve their lives and the world around them, Rodale is the perfect partner for bringing her message to a wider audience. With more than 22 million unique visitors to our websites each month, millions of Facebook and Twitter followers, and 81 magazine editions in more than 50 countries, no one can deliver that message like Rodale.”
The 4-color, lushly photographed book will also be available as an enhanced e-book with easy how-to videos featuring Alba demonstrating her own Honest routines. THE HONEST LIFE will also be available as an app with a database of guides to all of Alba and Gavigan’s favorite products and recipes, places to find healthy food no matter where you are, and a list of the “dishonest” ingredients that should be avoided.
THE HONEST LIFE will be published in early 2013.
About the Authors: Jessica Alba is known internationally as an actress, fashion icon and entrepreneur. Christopher Gavigan is the author of the best-selling book, HEALTHY CHILD HEALTHY WORLD.
About Honest.com (The Honest Company): Established in January 2012, The Honest Company is a monthly service that offers a full suite of baby and home products built out of a passion for helping families find the best family products that were safer, non-toxic, affordable, more effective, and beautifully-designed.
About Rodale Books: Rodale Books publishes award-winning, bestselling titles that provide authoritative content in the subjects of health, wellness, fitness, gardening, food & cooking, and the environment. These include game-changing books such as Al Gore’s An Inconvenient Truth, Starbucks CEO Howard Schultz’s Onward, former FDA commissioner Dr. David Kessler’s The End of Overeating, Alicia Silverstone’s The Kind Diet, HRH Prince Charles’s On the Future of Food, and Maria Rodale’s Organic Manifesto. Among Rodale’s highly successful branded series are Eat This Not That!, The Biggest Loser, Flat Belly Diet!, and The South Beach Diet. Rodale Books offers engaging and reliable books of all kinds-service, narrative, illustrated, and lifestyle-that reflect our commitment to helping readers improve their lives and the world around them. For the latest news on our books and authors, please visit www.rodalebooks.com. Rodale Books are also available for download as e-books.
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