Rodale to Launch New Online Health and Wellness Destination This Fall Through
Alliance With MSN
EMMAUS, PA, and NEW YORK, NY, May 26, 2010—Rodale Inc., the authoritative source for health, fitness and wellness content around the world, is delivering content from its brands, including Men’s Health, Women’s Health, Prevention, Runner’s World and Bicycling, on a new online health and wellness destination focused on diet, fitness and nutrition through an alliance with MSN. The new site, which will launch in Fall 2010, will deliver the most groundbreaking, inspirational and actionable content, information, tips, tools, and videos via an interactive, multimedia experience.
“For the past 80 years, Rodale’s focus has been on improving the health and wellness of the individual, community and environment,” said Gregg Michaelson, President, Integrated Marketing & Sales and Chief Marketing Officer at Rodale. “Our partnership with MSN is a natural fit as it equips Rodale with another valuable platform from which to provide people with the tools to live a healthier lifestyle.”
“Lifestyle continues to grow in popularity among consumers and advertisers, and we see great opportunity in expanding our current lifestyle offerings by delivering a new experience that is unique to the health category,” said Scott Moore, regional partner executive producer for MSN at Microsoft Corp. “Rodale is a leading and trusted health brand, and we’re excited to extend our successful partnership to deliver a compelling new diet and fitness experience for MSN customers and advertisers.”
Drawing from its heritage and expertise, Rodale will provide content and tools to inspire and enable people to improve their lives. The new health and wellness site, similar to MSN lifestyle sites Glo.com and Wonderwall.com, will be distributed through MSN and promoted on Rodale Web sites and magazine properties.
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About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com