Rodale Books Acquires Nature’s Path CEO & Founder’s Book

New York, NY, October 8, 2010-Rodale Books is pleased to announce the acquisition of The Compassionate Diet: How You Eat Can Change Your Life and Save the Planet by the CEO and co-founder of Nature’s Path Arran Stephens and Eliot Jay Rosen for publication in May 2011. EVP, General Manager & Publisher Karen Rinaldi and Rodale Senior Editor Shannon Welch acquired World rights (excluding India).

In The Compassionate Diet, Stephens will provide readers with a roadmap for what they can do to cultivate a healthy body and a healthy world. Stephens said, “My goal is to realize a world in which we respect and serve with compassion the life that surrounds us: our world, our selves, humanity and sentient beings. I’ve been asked, ‘What is the link between compassion and diet?’ When we choose plant-based foods, we have already begun walking a path of expanding compassion as well as greater physical well-being whether we realize it at the moment or not.”

Said, Rodale Chairman and CEO Maria Rodale, “Arran Stephens has been a leader within the organic movement for decades. In fact, both Nature’s Path and Rodale were founded on the belief that organic farming is key to advancing the health and wellness of people and the planet. Naturally, we are the perfect publishing partner for Arran’s compelling and inspiring new book.”

In The Compassionate Diet, Stephens maintains that we can allay global warming, contend with world hunger, and live healthier and longer lives simply eating vegetarian. A balanced and natural vegetarian diet is neither a fad nor a passing trend. It has been part of many cultures over untold millennia. The Compassionate Diet distills the history, the philosophy and the core benefits of eschewing meat in a completely approachable and non-judgmental fashion.

Said Rodale Books EVP, General Manager & Publisher Karen Rinaldi, “Rodale’s recent success with Alicia Silverstone’s New York Times bestselling The Kind Diet proves America is ready to seriously consider the benefits of a plant-based diet. Arran’s powerful and compelling message is sure to be equally influential, helping to transform the way readers look at food, our environment, and themselves.”

Complete with 50 elegant and beautiful 4-color illustrations, The Compassionate Diet will be available in stores on May 24, 2011.

About Rodale Inc.
Rodale is a global health and wellness content company reaching more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. Some of Rodale’s leading media properties include Men’s Health, Prevention, Women’s Health, and Runner’s World, as well as a stable of bestselling books including Al Gore’s An Inconvenient Truth, former FDA commissioner Dr. David A. Kessler’s The End of Overeating, and Alicia Silverstone’s The Kind Diet, among others.

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Media Inquiries

Executive Director, Strategic Development & Communications, Rodale Books Yelena Gitlin Nesbit Yelena.Nesbit@Rodale.com 212-573-0296
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