Rodale Books Announces Dynamic Digital Book Lineup for 2011 and Beyond

New List to Include Original e-Books and Enhanced Bestsellers

NEW YORK, May 2, 2011 — Rodale Inc., the leading publisher of books dedicated to health, wellness, and environmental issues, today announces an exciting and unique lineup of e-book titles that encompass enhanced versions of print book bestsellers, breakout stars, trusted brands, and original e-book concepts.

Rodale’s new offerings include a groundbreaking new interactive digital version of Vice President Al Gore’s Our Choice: A Plan to Solve the Climate Crisis, as well as the very first e-book from the mega-selling Eat This, Not That! series, The Eat This, Not That! No-Diet Diet, by David Zinczenko with Matt Goulding.

“Rodale’s core categories are ideally suited to the new and emerging digital formats,” said Karen Rinaldi, EVP, General Manager, and Publishing Director, Rodale Books. “We are translating our authoritative, trend-setting content into new and exciting models for our customers—both as stand-alone products and as complements to the print editions. Rodale is thrilled to offer not simply digital conversions but uniquely conceived concepts that bring the content to life in a new way.” The new projects are being spearheaded by Brian Perrin, Digital Product Manager, in tandem with the teams from Men’s Health, Women’s Health, Prevention, Runner’s World, Bicycling, Organic Gardening, and Eat This, Not That!

Last week, the company released a groundbreaking new interactive digital version of Vice President Gore’s Our Choice: A Plan to Solve the Climate Crisis. The new app is produced by Melcher Media and created with PushPop Press. Featuring over an hour of documentary film footage, hundreds of stunning photographs, animations, audio narration by Vice President Gore, and interactive infographics, the app can be explored by tapping, pinching, and even blowing into the microphone. The beautiful and intuitive multitouch interface and software created by PushPop Press allows the reader to quickly and smoothly scroll through the nineteen chapters; zoom into any page; pick up and pop open any item—from videos to photos and graphics; explore every photo’s location on an interactive map; and much more. The Our Choice app is available for the introductory promotional price of $4.99 (limited time only) exclusively from the App Store on iPad, iPhone and iPod touch, or at

The eagerly anticipated first title from the mega-bestselling Eat This, Not That! franchise is The Eat This, Not That! No-Diet Diet. Under the direction of creative director George Karabotsos, The Eat This, Not That! No-Diet Diet has been reconceived from the ground up to maintain the iconic look and feel of the series while making the content accessible, readable, and informative across all e-reading platforms. Building on a base of fans who have already bought 8 million copies of this groundbreaking series in print, the e-versions will introduce a new audience to the Eat This, Not That! brand, as well as provide an alternate user experience for die-hard fans.
Price: $9.99
Available May 16

Rodale has created an enhanced version of Foundation: Redefine Your Core, Conquer Back Pain, and Move with Confidence, the first book from celebrity trainers Dr. Eric Goodman and Peter Park, which is poised to revolutionize the way people view fitness and strength training. The enhanced e-book also contains 10 original video segments. These all-new videos—created exclusively for the enhanced e-book and available nowhere else—feature the authors as they explain their revolutionary concept of core fitness and work with students to demonstrate proper form and technique with key exercises from the book. The enhanced edition will be available in the iBooks store and on Kindle Editions with Audio/Video.
Price: $11.99. An e-book version, without video enhancements but including all step-by-step exercise and technique photographs, is also available for $9.99.
Available May 10

Rodale is also pleased to offer readers exclusive e-book-only titles from their favorite trusted brands, including:

The Six-Pack Secret and The Six-Pack Secret (Enhanced Version)
By the Editors of Men’s Health and Jeff Csatari</strong

Men’s Health magazine’s most comprehensive, authoritative, and practical abs-building guide, The Six-Pack Secret is a “greatest hits” of the magazine’s most popular articles on losing belly fat and replacing it with rock-hard muscle. Drawing from the latest research in exercise physiology and nutrition, it provides the most cutting-edge advice and action plans for sculpting beach-ready abdominals. What’s inside: dozens of science-backed secrets for boosting metabolism and burning fat from the belly region first; core workouts that will whip anyone into prime shape for building a six-pack; 50 of Men’s Health’s all-time best abs exercises demonstrated through photographs and step-by-step instructions; dozens of belly-shedding meals and delicious recipes to elevate nutrition and turbo-charge workouts. Plus, a special bonus chapter: 100 world-class workout secrets from America’s top trainers. Edited by New York Times bestselling author and Men’s Health executive editor Jeff Csatari, The Six-Pack Secret is designed to deliver fast, effective results: granite-solid abs you can bounce a bowling ball off of! The enhanced version features all of the content and information contained in the regular e-book, but also includes video demonstrations of 29 exercises, with voice-over explanations that bring the static exercise shots to life.
Price: $7.99/$12.99 (enhanced)
Available June 1

101 Best Recipes from The Biggest Loser: The Ultimate Collection to Fuel Your Weight Loss
By The Biggest Loser Experts and Cast with Chef Devin Alexander and Cheryl Forberg, RD

Based on the New York Times bestselling series with over 4.5 million copies in print, 101 Best Recipes from The Biggest Loser provides dieters with instant access to some of the show’s most popular recipes, created by The Biggest Loser experts and cast members. With detailed cooking instructions, photos, and recipes for breakfast, lunch, dinner, desserts, snacks, and more, this super-portable e-book of greatest hits gives weight-conscious cooks access to their favorite recipes anytime, anywhere—helping them to meet their weight-loss goals one delicious bite at a time.
Price: $9.99
Available June 15

Compostology 1 2 3: Simple Steps to Super Soil
By Ethne Clarke and the Editors of Organic Gardening

The editors of Organic Gardening have collected the magazine’s best informational, step-by-step, and how-to features on composting from over the years, weaving them together with new material to create a highly practical and portable e-book original. This comprehensive digital guide will cover what kinds of kitchen scraps and yard waste can be composted (and what each type adds to the nourishing mix), the different kinds of compost heaps (from informal/impromptu to high-tech and highly profitable), the different kinds of pests and microbes that aid efficient decomposition (and how to keep out the ones that don’t), and how to use the nutrient-rich soils that result from composting—in your garden, in your home, or in the marketplace. Including dozens of step-by-step and informational photographs to help composters master the best techniques, this is a digital must-have for beginners and serious gardeners alike.
Price: $7.99
Available August 12

Prevention’s Healthy Favorites Series

Launching in Fall 2011 with four titles (Slow Cooker Meals, Healthy Chicken Meals, Healthy Desserts, and Healthy Snacks), each book in this series will feature 50 recipes and photographs of finished dishes, drawn from Prevention’s extensive, kitchen-tested, nutritionist-reviewed, and highly popular online Recipe Finder database.
Price: $4.99 per book
Available September 15

Runner’s World and Bicycling branded e-books are currently in development and will be available later this year.

Rodale Books publishes award-winning, bestselling titles that provide authoritative content in the subjects of health, wellness, fitness, gardening, food & cooking, and the environment. These include game-changing books such as Al Gore’s An Inconvenient Truth, Starbucks CEO Howard Schultz’s Onward, former FDA commissioner Dr. David Kessler’s The End of Overeating, Alicia Silverstone’s The Kind Diet, and Maria Rodale’s Organic Manifesto. Among Rodale’s highly successful branded series are Eat This Not That!, The Biggest Loser, Flat Belly Diet!, and The South Beach Diet. Rodale Books offers engaging and reliable books of all kinds—service, narrative, illustrated, and lifestyle—that reflect our commitment to helping readers improve their lives and the world around them. For the latest news on our books and authors, please visit Rodale Books are also available for download as e-books.

About Rodale Inc.: Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States, with a collection of bestselling titles, including Al Gore’s Our Choice, Howard Schultz’s Onward, Alicia Silverstone’s The Kind Diet, Flat Belly Diet!, and Eat This, Not That!, among others. Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database.

Media Inquiries

Senior Director of Communications, Rodale Books Aly Mostel 212-808-1684
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