New York, NY, July 29, 2009-Rodale Books announced today its participation in NetGalley, a program which digitally delivers galleys, promotional materials, and other pre-publication content to professional readers, including: reviewers, journalists, booksellers, bloggers, and librarians, among others. Rodale’s partnership with NetGalley will begin summer 2009.
Said Karen Rinaldi, Senior Vice President, General Manager & Publisher, Rodale Books, “Our implementation of a galley digitization approach is a forward-thinking way to streamline our distribution process, cut costs, speed time to market, improve marketing campaigns, build relationships, and reaffirm our commitment to environmental efficiency.”
Through NetGalley, Rodale will be able to upload book content, as well as promotional and marketing materials (book trailers, illustrations, audio files, video, etc.) to a central location and invite readers to view the information online. This comprehensive galley “package” will encourage readers to more thoroughly engage with Rodale’s branded and non-branded titles, while additional interactive tools will allow Rodale to better track and respond to reader communication and activity. This electronic approach will serve to broaden the audience and reach of Rodale’s galley distribution, providing an opportunity to better connect with both traditional and new media communities.
The books featured at the launch of the program are among Rodale’s key fall titles and include:
· Renown conservationist and television host Jeff Corwin’s 100 Heartbeats: A Journey to Meet Our Planet’s Endangered Animals and the Heroes Working to Save Them.
· The Whole Green Catalog: 1000 Best Things for You and the Earth, edited by Michael W. Robbins with an introduction by Renée Loux and a foreword by Bill McKibben.
· Environmental activist and beloved actress Alicia Silverstone’s The Kind Diet: A Simple Guide to Feeling Great, Losing Weight, and Saving the Planet
· Legendary music critic Robert Hillburn’s Cornflakes with John Lennon: And Other Tales from a Rock ‘n’ Roll Life.
Illustrated titles, such as Rodale’s forthcoming graphic adaptation of Charles Darwin’s On the Origin of Species, and DogJoy: The Happiest Dogs in the Universe, by the editors of Bark magazine, were previously available only as blads/samplers but can now be viewed in their entirety at NetGalley. In addition, NetGalley will offer readers a way to instantly access embargoed content, such as Vice President Al Gore’s eagerly anticipated follow-up to An Inconvenient Truth, Our Choice, immediately upon publication this November.
Rodale is a global multi-platform media company with a mission dedicated to the health and wellness of the individual, community and planet. The company, which reaches more than 70 million people worldwide, publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet, An Inconvenient Truth, Flat Belly Diet!, and Eat This, Not That! Rodale’s broad range of media platforms includes magazines, books, video, and extensive Web sites. The company is also a leader in direct-response marketing and has more than 25 million active customers in its database. Visit the web site at www.rodale.com