Rodale Books to Publish Inspirational Memoir by Ali Vincent, First Female Winner of The Biggest Loser

FOR IMMEDIATE RELEASE:

RODALE BOOKS TO PUBLISH INSPIRATIONAL MEMOIR
BY ALI VINCENT, FIRST FEMALE WINNER OF
THE BIGGEST LOSER

Contact: Yelena Gitlin
Communications Director, Rodale Books
212-573-0296 / Yelena.Gitlin@rodale.com

New York, NY and Emmaus, PA, March 10, 2009 — Rodale Books is pleased to announce the acquisition of BELIEVE IT, BE IT: How Being the Biggest Loser Won Me Back My Life by Ali Vincent, season 5 winner of the hit NBC television series The Biggest Loser and the show’s first female winner. Rodale Senior Editor, Julie Will, acquired U.S, Canadian, and Open Market rights; Andrea Barzi of ICM made the sale.

In BELIEVE IT, BE IT, Vincent will share her inspirational story and offer tips for other struggling to lose weight and make major life changes. Beginning with her childhood and teen years, BELIEVE IT, BE IT will take readers through the most important and life-changing moments in Vincent’s life, including: what led her to try out for The Biggest Loser, what really goes on at the legendary Biggest Loser ranch, how she made a spectacular comeback after being eliminated after her 4th week on the show, how she’s been able to maintain her 100+ pound weight loss, stay motivated, and help others since her win on the program.

Vincent continues to be the face of the Biggest Loser brand, appearing on the show, contributing to BiggestLoserClub.com, and promoting various Biggest Loser products, including the meal plan and fitness accessories. She is a frequent guest on national and local media and maintains an active speaking schedule.

BELIEVE IT BE IT will be published in November 2009.

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About Rodale Inc.
Rodale is a global media company with a heritage, mission and authority dedicated to the health and wellness of the individual, community and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Best Life, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s An Inconvenient Truth, The South Beach Diet, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com

Media Inquiries

EVP, Communications Robin Shallow Robin.Shallow@Rodale.com 212-573-0474
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