Rodale Books To Publish Second Book By Starbucks CEO Howard Schultz





Deb Trevino, 206-318-7100

Rodale Books:
Yelena Nesbit, 212-573-0296

New York, NY, April 28, 2010—Rodale Books is pleased to announce the acquisition of the second book by the chairman, president and CEO of Starbucks Coffee Company, Howard Schultz, for publication in March 2011. Executive Vice President, General Manager, and Publisher Karen Rinaldi and Vice President and Publishing Director Colin Dickerman acquired North American rights; Jennifer Rudolph Walsh of William Morris Endeavor made the sale. Schultz will share the story of the company’s dramatic transformation under his leadership, revealing how Starbucks has achieved profitability and sustainability without sacrificing humanity during one of the most tumultuous economic times in history. Collaborating with former Forbes writer and five-time author Joanne Gordon, Schultz will tell the story in his conversational, inspiring voice—taking readers into the mind, office, and heart of one of the world’s most admired business leaders. Schultz’s proceeds from the book will be directed to the Starbucks Foundation and CUP Fund.

“In the years since I published my first book, Pour Your Heart into It, the world has changed in ways I couldn’t have imagined, testing Starbucks as a company and challenging my own understanding of the responsibilities required of a leader,” said Schultz. “My motivation is to chronicle Starbucks transformation and how we confronted these challenges by reaffirming our core values and reinventing our company from the bottom up. I hope the book will prove an insightful tool for anyone facing fundamental business and societal shifts, but I am also writing this for Starbucks partners (employees), to honor the work they do every day and the human connection they’ve formed with our many customers around the world.”

“There is a natural synergy between Starbucks and Rodale—we are two mission-based companies that endeavor to inspire a better world through every facet of our businesses,” said Rodale Chairman and CEO Maria Rodale. “Howard sets the bar high for all of us, and we are honored he has chosen Rodale as his publishing partner.”

Said Rinaldi, “Starbucks story is about balancing profit and social conscience, which has been part of Rodale’s core values since its founding, and I cannot think of a more fitting publication partnership. Howard Schultz and Starbucks have helped redefine the meaning of success and ‘winning’ in the world of business and in life, making this not only an invaluable primer for business leaders, but also an inspirational story that will resonate with all readers.”


About Rodale Inc:
Rodale is a global multiplatform media company with a mission to improve the health and wellness of the individual, community, and planet. The company, which reaches more than 70 million people worldwide, publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Mountain Bike, Running Times, and Organic Gardening, and is also the largest independent book publisher in America, with a collection of best-selling titles including Al Gore’s An Inconvenient Truth and Our Choice, former FDA commissioner Dr. David Kessler’s The End of Overeating, as well as franchise titles such as The South Beach Diet; Eat This, Not That!; and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. Visit Rodale’s Web site at

About Starbucks:
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through its guiding principles and unwavering commitment to excellence, Starbucks brings the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit Starbucks in its stores or online at

Media Inquiries

Executive Director, Strategic Development & Communications, Rodale Books Yelena Gitlin Nesbit 212-573-0296
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