Rodale Congratulates Board Member Dr. William F. Baker On His Appointment To Chairman Of The National Park System Advisory Board


Robin Shallow


Emmaus, PA and New York -January 7, 2008 – Rodale Inc., the authoritative source for trusted content in health and wellness around the world, today congratulates Dr. William F. Baker on his appointment to chairman of the National Park System Advisory Board. In his new role, Baker will advise the Secretary of the Interior and the National Park Service Director on matters relating to the National Park Service, the National Park System, and programs administered by the National Park Service.

“Dr. Baker’s appointment to Chairman of the National Park System Advisory Board underscores the significant contributions he makes as a great leader and visionary,” said Rodale Chairman Maria Rodale. “As a Rodale Board member, he has provided valuable insight to us, and I am certain he will be instrumental in helping the public better understand and appreciate America’s national parks, and protect our environment.”
With more than 40 years in broadcasting, Baker has served as President and CEO of Thirteen/WNET since 1987. In February 2008, he will transition to emeritus status at WNET. WNET is PBS’ flagship station and the largest producer of culture and arts programming in the country. Prior to assuming his position at Thirteen, he was President of Westinghouse Television and Chairman of its cable and programming companies for 10 years.
During Baker’s tenure at Thirteen, the station has grown and prospered, creating new program standards such as Charlie Rose, City Arts and Religion and Ethics NewsWeekly. He established the Educational Resources Center, which has become America’s most prolific teacher trainer in multi-media techniques, and developed Thirteen’s first cable channel, MetroArts/Thirteen. He also helped stabilize the finances of the station by instituting the largest endowment in public television history. During his 10 years at Westinghouse, five cable networks were launched, including Discovery Channel and Disney Channel. He established the successful national PM MAGAZINE program and introduced Oprah Winfrey as a talk show host. He has been honored by the National Academy of Television Arts & Sciences with its national Trustee’s Emmy Award. He has won seven Emmys as a television producer, two Alfred I. duPont-Columbia Awards in Television and Radio Journalism, the Gabriel Award, and many others. Baker serves on the boards of College of St. Elizabeth, Lamont-Doherty Earth Observatory at Columbia University, Intrepid Sea Air Space Museum and Leitch Technology Corporation.
He holds bachelor, master and doctorate degrees from Case Western Reserve University, and four honorary doctorates.

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About Rodale

Rodale Inc. is the authoritative source for trusted content in health, fitness, and wellness around the world, reaching more than 70 million people globally. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Best Life, Bicycling, Running Times, Mountain Bike, and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet and The Abs Diet franchises, and Al Gore’s New York Times bestseller An Inconvenient Truth. Rodale’s broad range of media platforms includes magazines, books, video, and extensive web sites. The company is also a leader in direct-response marketing and has more than 25 million active customers in its database. Visit the Web site at

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EVP, Communications Robin Shallow 212-573-0474
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