Rodale Custom Content and Marketing Honored With Twelve Awards From The 2010 Magnum Opus Awards

—,, Thrivent, Diane, Born Early, Little Brown Book,
Lamaze: Pregnancy, Birth and Beyond All Honored—

New York, NY, July 13, 2010—Rodale Inc today announced that Rodale Custom Content & Marketing was recently honored with 12 awards for top marketing content at the 2010 Magnum Opus Awards. Conducted by ContentWise and The University of Missouri School of Journalism, the awards program showcased the evolution of the content marketing industry.

“We are once again thrilled to celebrate multiple wins across a variety of categories with our clients who understand the value of custom content in all its forms,” said Valerie Valente, SVP, Publishing Director, Rodale Custom Content & Marketing. “With video growing in popularity among marketers, we are particularly excited about the recognition we received for our video series with Nissan. Marketers turn to us for trustworthy content that resonates with consumers, and we’re grateful that the industry recognizes our strength in producing it across multiple formats.”

Rodale Custom Content & Marketing and its partners were honored with the following awards:, for Nissan
– Winner—Grand Award for Video Series, External Audience in the Interactive Product category, for TREMOR, Proctor & Gamble
– Gold Award in the Best Series of Articles, Web-based/Electronic Publication category

Thrivent magazine, published for Thrivent Financial for Lutherans
– Gold Award in the Best Series of Articles, Print Magazine category for the Summer 2009 “Survival Guide for Challenging Times” section
– Bronze Award in Best Financial Services Publication category

Diane, published for Curves International
– Silver Award in the Best Signed Editorial or Essay, Print Magazine category for the Fall 2009 “Words by Him, Music by Her” essay
– Bronze Award in the Best Feature Article, Print Magazine category for the Spring 2009 “Finishing Touch” article
– Honorable Mention in the Best Series of Articles, Print Magazine category for Fall 2009 “The Happy Plan” package
– Honorable Mention in the Best Interview or Profile, Print Magazine category for the Summer 2009 “All in the Family” interview

Born Early magazine, published for MedImmune
– Gold Award in the Best Cover, Print Magazine category for the Spring 2009 edition
– Bronze Award in the Best Medical Publication category

Little Brown Book magazine, published for Bloomingdales

– Bronze Award in the Best Retail Publication category

Lamaze: Pregnancy, Birth & Beyond, published for Lamaze International

– Bronze Award in the Best Nonprofit Publication category

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About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database.

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Senior Director, Corporate Communications Tanja Sullivan 212-573-0554
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