Rodale Custom Content & Marketing Honored With 19 Pearl Awards From The Custom Content Council

New York, NY, November 12, 2010—Rodale Inc. today announced that Rodale Custom Content & Marketing was recently honored with 19 awards at the Custom Content Council’s seventh annual Pearl Awards, which honor the best in design, editorial, and strategic initiatives for B2B and consumer custom publications. Rodale Custom Content & Marketing received seven gold awards, three silver awards, and nine bronze awards – the most awards received by any one company. Rodale also received a nomination for the prestigious Best in Custom Award.

“We’re elated by the acknowledgments our work is once again receiving, and we share these wins with our clients,” said Valerie Valente, SVP/Publishing Director-Custom Content & Marketing. “I continue to be inspired and excited by the growth of our industry, and we look forward to creating even more multi-platform programs that help companies meet and exceed their business goals.”

This year’s Pearl Awards included 569 entries that represented 71 companies. Rodale Custom Content & Marketing received the following 2010 Pearl Awards:

Master the Shift Integrated Marketing Program, published for Nissan
Nomination – Best in Custom: Honoring Overall Excellence
Gold – Strategy: Best Tie-In with Corporate Integrated Marketing Campaign
Gold – Digital: Best Blog
Silver – Digital: Best Overall Digital Strategy
Silver – Digital: Best Use of Community/Social Media
Bronze – Digital: Best Launch or Relaunch
Bronze – Digital: Best Video

diane, published for Curves International
Gold – Editorial: Best Regular Department
Bronze – Editorial: Best Overall Editorial (More than 250,000 circulation)

Little Pink Book, published for Bloomingdale’s
Gold – Design: Best One Shot
Bronze – Strategy: Best Tie-In with Corporate Integrated Marketing Campaign
Bronze – Strategy: Best Achievement of Corporate Objectives (B2C)

Thrivent, published for Thrivent Financial for Lutherans
Bronze – Editorial: Most Improved Publication

Vocalpoint.com, for P&G Vocalpoint/TREMOR
Bronze – Digital: Best Web Feature or Article

Walmart World, published for Walmart
Gold – Editorial: Best Special Issue
Bronze – Strategy: Best Achievement of Corporate Objectives (B2B)

Whole Foods Market, published for Whole Foods Market
Gold – Editorial: Best New Magazine
Gold – Strategy: Best Achievement of Corporate Objectives (B2C)
Silver – Strategy: Best New Launch or Relaunch
Bronze – Design: Best Overall Design (50,000-250,000 circulation)

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About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s Our Choice, Flat Belly Diet!, and Eat This, Not That! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com

Media Inquiries

Senior Director, Corporate Communications Tanja Sullivan Tanja.Sullivan@Rodale.com 212-573-0554
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